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Advertising in the Netherlands

Statistics report on the Dutch advertising industry

This report aims to provide an overview of the advertising industry in the Netherlands and looks at both the traditional advertisement industry, such as newspaper,cinema and television advertising, as well as more recent developments in digital advertising. Additionally, there are chapters on media reach and consumer insights.

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Table of contents

Market overview

5
  • Premium Statistic Total gross ad spending in the Netherlands 2017-2030
  • Premium Statistic Advertising expenditure in the Netherlands 2023-2024, by medium
  • Premium Statistic Advertising spending growth in the Netherlands in 2024, by medium
  • Premium Statistic Number of advertising agencies in the Netherlands 2019-2025
  • Premium Statistic Advertising & market research revenue growth in the Netherlands 2024

Digital advertising

11
  • Premium Statistic Digital ad spend in the Netherlands 2012-2024
  • Premium Statistic Digital ad spend in the Netherlands 2024, by format
  • Premium Forecast Digital advertising touchpoints in the Netherlands 2025
  • Premium Forecast Social media advertising spending in the Netherlands 2017-2031
  • Premium Forecast Programmatic ad spend in the Netherlands 2017-2030
  • Premium Statistic Digital Market Outlook: banner advertising revenue in European countries 2024
  • Premium Statistic Display ad spend in the Netherlands 2015-2024
  • Premium Statistic Online video ad spend in the Netherlands 2019-2023
  • Premium Statistic DOOH ad spend in the Netherlands 2023-2024
  • Premium Forecast Growth of mobile digital advertising in the Netherlands 2018-2029
  • Premium Forecast Mobile revenue share of digital advertising in the Netherlands 2019-2029

Traditional advertising

14
  • Premium Forecast Non-digital advertising touchpoints in the Netherlands 2025
  • Premium Statistic Net TV spot and non-spot ad revenue in the Netherlands 2012-2024
  • Premium Statistic TV gross ad expenditure in the Netherlands 2024, by industry
  • Premium Statistic Number of TV commercials in the Netherlands 2010-2024
  • Premium Statistic Number of TV advertisers in the Netherlands 2012-2024
  • Premium Statistic Largest TV advertisers in the Netherlands 2024, by ad spend
  • Premium Statistic Audio ad spending in the Netherlands 2019-2024
  • Premium Statistic Leading industries in audio advertising in the Netherlands 2024, by ad spend
  • Premium Statistic Leading audio advertisers in the Netherlands 2024
  • Premium Statistic Gross newspaper advertising spend in the Netherlands 2019-2024
  • Premium Statistic Daily newspaper ad spend change in the Netherlands in 2024, by platform
  • Premium Statistic Cinema ad revenue in the Netherlands 2021-2024
  • Premium Statistic Outdoor advertising expenditure in the Netherlands 2023-2024
  • Premium Statistic Traditional OOH ad revenue in the Netherlands 2023-2024

Media reach

7
  • Premium Statistic Internet usage penetration rate in the Netherlands 2000-2050
  • Premium Statistic Number of social media users in the Netherlands 2000-2040
  • Premium Statistic Social media ad reach in the Netherlands 2025, by platform & gender
  • Premium Statistic Daily audience reach of television in the Netherlands 2023, by age group
  • Basic Statistic National and regional daily newspaper reach in the Netherlands Q1 2024, by age group
  • Premium Statistic Daily newspaper reach in the Netherlands in Q1 2024, by gender
  • Basic Statistic Reach of magazines in the Netherlands in Q1 2024, by age group

Consumer insights

6
  • Basic Statistic Main online channel for brand research in the Netherlands Q3 2024
  • Premium Statistic Main channels of new brand discovery in the Netherlands Q3 2024
  • Premium Statistic Drivers of customer loyalty in the Netherlands 2023
  • Premium Statistic Preferences for cheaper ad-supported subscriptions in Europe 2023-2024, by country
  • Premium Statistic Consumer spending on digital OTT video in the Netherlands 2015-2024, by segment
  • Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
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