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Brands in Canada

Statistics report on brand perception and marketing in Canada

This report has been compiled to provide statistical information about brand perception and marketing in Canada.

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Table of contents

Leaders

5
  • Premium Statistic Most valuable Canadian brands 2025
  • Premium Statistic Canada: leading authentic brands 2017
  • Premium Statistic Canada's most influential brands 2021
  • Premium Statistic Canada support for brand social campaigns in 2017
  • Premium Statistic Most reputable companies in Canada 2022

Brand loyalty

8
  • Premium Statistic Canada: consumers favorite loyalty programs 2018
  • Premium Statistic Canada: number of loyalty program memberships 2015-2017
  • Premium Statistic Canada: distribution of loyalty program memberships 2017, by sector
  • Premium Statistic Loyalty program membership per program member in Canada 2020-2021, by type
  • Premium Statistic Canadian consumers who were satisfied with loyalty programs 2017, by type
  • Premium Statistic Top personal care and beauty stores at which consumers regularly shop in Canada 2019
  • Premium Statistic Canada membership of selected loyalty programs 2016
  • Premium Statistic Reasons consumers break up with brands in Canada 2020

Consumer perception

7
  • Premium Statistic Canadian perceptions on private labels and brand loyalty 2017
  • Premium Statistic Brand trust and product benefits perception in Canada 2016
  • Basic Statistic Online Canadians' attitude to location-based technology usage in stores in 2016
  • Premium Statistic Consumers shopping locally during the holiday season in Canada 2016
  • Premium Statistic Importance of retailer reputation during the holiday season Canada 2016
  • Premium Statistic Canada consumer perception of loyalty programs 2017
  • Premium Statistic Most important attributes when buying luxury goods in Canada in 2018

Trust

6
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2015-2022
  • Premium Statistic Leading trusted brands in Canada 2020
  • Premium Statistic Share of consumers who recall ads from trusted brands Canada 2019
  • Premium Statistic Share of consumers who recall ads from trusted brands September 2019, by gender
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by age
  • Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by gender

Private vs. brand label

7
  • Premium Statistic Share of private label buyers in Canada 2016, by household size
  • Premium Statistic Private label prices compared to national brands in Canada 2014-2016
  • Premium Statistic Attitudes towards private labels and name brands in Canada 2020
  • Premium Statistic Frequency of buying private label products among consumers in Canada 2023
  • Premium Statistic Private label dollar share of consumer packaged goods categories in Canada 2017
  • Premium Statistic Share of private label health and beauty market in Canada by product 2017
  • Premium Statistic Share of private label food market in Canada by product 2017

Social media

5
  • Premium Statistic Social media brand engagement among Canadian consumers 2016
  • Premium Statistic Most popular brands on Twitter in Canada 2021, by audience
  • Premium Statistic Most popular brands on YouTube in Canada 2021, by video views
  • Premium Statistic Consumers comfortable with brand communications via digital channels Canada 2018-2019
  • Premium Statistic Share of time spent communicating with brands on social media 2016, by gender
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