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Advertising in Spain

Statistics report on the advertising industry and market in Spain

This report has been compiled to provide statistical information about advertising in Spain, featuring data on ad spending, market leaders, and consumer attitudes.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending in Spain 2018-2024
  • Premium Statistic Ad spending growth in Spain 2019-2024
  • Premium Statistic Distribution of advertising spending in Spain 2023-2024, by medium
  • Premium Statistic Advertising spending change in Spain 2024, by medium
  • Premium Statistic Ad spending in Spain 2024, by industry sector

Traditional media

8
  • Premium Statistic Television advertising expenditure in Spain 2016-2024
  • Premium Statistic Free TV advertising revenue in Spain 2015-2024
  • Premium Statistic Pay TV ad spending in Spain 2019-2024
  • Premium Statistic Radio advertising expenditure in Spain 2018-2028
  • Premium Statistic Newspaper advertising expenditure in Spain 2011-2024
  • Premium Statistic Consumer magazine advertising revenue in Spain 2017-2024
  • Premium Statistic Cinema ad spending in Spain 2018-2028
  • Premium Statistic Outdoor advertising revenue Spain 2018-2028

Digital media

6
  • Premium Statistic Digital ad spending in Spain 2017-2028
  • Premium Statistic Digital ad spending in Spain 2018-2029, by format
  • Premium Statistic Market shares of digital ad formats in Spain 2025
  • Premium Statistic Display ad spend in Spain 2024, by type
  • Premium Statistic Online TV ad spending in Spain 2018-2027
  • Premium Statistic Leading digital advertising sectors in Spain 2024, by share of voice

Leading players

4
  • Premium Statistic Highest spending advertisers in Spain 2024
  • Basic Statistic Most effective advertising markets in Europe 2025
  • Premium Statistic Most creative advertising agencies worldwide 2025
  • Premium Statistic Most creative advertising agencies in Europe 2025

Consumer perception

6
  • Premium Forecast Non-digital advertising touchpoints in Spain 2025
  • Premium Statistic Out-of-home advertising penetration in Spain 2006-2024
  • Premium Forecast Digital advertising touchpoints in Spain 2025
  • Premium Forecast Attitudes towards online advertising in Spain 2025
  • Premium Statistic Approval of personalized advertising on social networks in Spain 2024
  • Premium Statistic Most popular ad formats on social media according to consumers in Spain 2024
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