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Advertising in Germany

Statistics report on the advertising industry and the advertising market in Germany

This report provides important key figures on the advertising market in Germany. In addition to general data on the infrastructure of the advertising industry, it contains up-to-date statistics on television advertising, radio advertising, and internet advertising, as well as out-of-home and cinema advertising. Furthermore, it includes a chapter with selected agency rankings.

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Table of contents

Overview

7
  • Premium Statistic Advertising investments and net advertising revenue of the media in Germany 2009-2025
  • Basic Statistic Year-on-year advertising investment change in Germany 2011-2023
  • Premium Statistic Advertisers with highest advertising spending in Germany 2026
  • Premium Statistic Industries ranked by advertising investments in above-the-line media in Germany 2023
  • Basic Statistic Advertising spending in Germany 2018-2028, by platform
  • Basic Statistic Innovation expenditure of the advertising industry Germany 2008-2025
  • Basic Statistic Advertising job openings in the advertising industry in Germany 2001-2023

Television advertising

7
  • Premium Statistic Gross television advertising spending in Germany 2020-2025
  • Premium Statistic TV ad revenue in Germany 2026, by platform
  • Premium Statistic Gross advertising revenue of TV channels in Germany 2024
  • Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
  • Premium Statistic Largest TV advertisers in Germany 2025
  • Premium Statistic Companies with most free TV spots aired in Germany 2023
  • Premium Statistic TV ad spend in Germany 2025, by industry

Print advertising

6
  • Premium Statistic Paid circulation of newspapers in Germany Q2 2025, by type
  • Basic Statistic Daily newspaper sales Germany 2015 to 2023
  • Premium Statistic Net advertising revenue of daily newspapers in Germany 1995-2025
  • Premium Statistic Net advertising revenue of consumer magazines in Germany 2004-2024
  • Premium Statistic Magazines with the highest advertising revenues in Germany 2023-2024
  • Premium Statistic Magazines with the most advertising pages in Germany 2024

Internet advertising

8
  • Premium Statistic Monthly online ad spending in Germany 2022-2023
  • Premium Statistic Online advertising expenditure in Germany 2006-2024
  • Premium Statistic Internet advertising investments in Germany 2006-2022
  • Premium Statistic Distribution of TV ad revenue in Germany 2023, by marketer
  • Premium Statistic Leading 20 mobile advertising marketers reach in Germany 2023
  • Premium Statistic Digital marketing spend in Germany 2023, by type
  • Premium Forecast Gen Z attitudes to online advertising in Germany in 2023
  • Premium Statistic Use of ads on social media Germany 2022

Radio advertising

6
  • Premium Statistic Radio ads: monthly gross sales in Germany 2020-2025
  • Premium Statistic Daily radio listening time in Germany 1995-2023
  • Premium Statistic Leading 20 radio stations in Germany 2025, by listeners
  • Premium Statistic Radio advertising: investments made in Germany 2024-2024, by industry
  • Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2024
  • Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2025 Audio II

Out-of-home and cinema advertising

6
  • Premium Statistic OOH advertising: monthly gross revenue in Germany 2020-2025
  • Premium Statistic Gross revenues from out-of-home (OOH) advertising in Germany 2014-2023, by segment
  • Premium Statistic Companies with the highest investments in out-of-home advertising in Germany 2023
  • Premium Statistic Cinema advertising: monthly gross revenue in Germany 2019–2025
  • Premium Statistic Number of DOOH screens in Germany 2000-2022
  • Premium Statistic Number of DOOH screens in Germany 2023, by location

Agency rankings

4
  • Premium Statistic Leading owner-run German communications agencies in 2023
  • Premium Statistic Most successful agencies according to ADC creativity ranking in Germany 2025
  • Premium Statistic Ranking of the best agencies in digital creation in Germany 2023
  • Premium Statistic Most creative advertising agencies in Germany 2023

Advertising impact

3
  • Premium Statistic Awareness of billboard advertisements in Germany 2019-2023, by frequency
  • Premium Statistic Ranking of the most noticed brands Germany 2022
  • Premium Statistic Ranking of the most noticed celebrities in ads Germany 2022

Forecasts

8
  • Premium Statistic TV advertising revenues in Germany 2020-2029
  • Premium Statistic Magazine advertising revenue in Germany 2020-2029
  • Premium Statistic Newspaper advertising revenue in Germany from 2003-2029p
  • Premium Statistic Online advertising revenue in Germany 2020-2029
  • Premium Statistic Revenues from mobile online advertising in Germany 2015-2027
  • Premium Statistic Outdoor advertising revenue in Germany 2003-2029
  • Premium Statistic Online advertising revenue growth in Germany 2018-2027
  • Premium Statistic Online TV ad revenue in Germany 2019-2028
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