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Digital marketing in the United Kingdom (UK)

Statistics report about digital marketing in the United Kingdom

This report presents a selected range of statistics and data about digital marketing in the United Kingdom. It provides detailed information about digital marketing budgets, about the application of digital marketing in UK businesses as well as key facts about the digital marketing workforce. Additionally, it shows data on three top industry trends: influencer marketing, third-party cookie deprecation, and the application of artificial intelligence (AI) in marketing.

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Table of contents

Marketing budgets

7
  • Premium Statistic Share of digital in marketing budgets in EMEA 2022
  • Premium Statistic Paid media digital marketing budgets allocation worldwide 2025, by channel
  • Premium Statistic Marketing expenditure growth in the UK 2023, by type
  • Premium Statistic Change in marketing spending at UK companies 2023, by medium
  • Premium Statistic Digital advertising budgets growth in EMEA 2024, by format
  • Premium Statistic Share of social in marketing budgets in the UK 2023
  • Premium Statistic Share of mobile in marketing budgets in the UK 2023

Doing business

9
  • Premium Statistic Leading B2C marketing channels in the UK 2022
  • Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
  • Premium Statistic Digital marketing priorities in EMEA 2022
  • Premium Statistic Leading B2C marketing priorities in the UK 2022
  • Premium Statistic Contribution of digital marketing to companies' performance in the UK 2022
  • Premium Statistic Digital marketing metrics used in EMEA 2022
  • Premium Statistic Leading marketing challenges in the UK 2023
  • Premium Statistic B2C marketing challenges in the UK 2022
  • Premium Statistic Digital marketing growth barriers priorities in EMEA 2022

Workforce

6
  • Premium Statistic Most undervalued marketing skills in the UK 2024
  • Premium Statistic Most overrated marketing skills in the UK 2025
  • Premium Statistic Top marketing skills gaps in the UK 2024
  • Premium Statistic Frequency of measuring marketing metrics in the UK 2023
  • Premium Statistic Contract rates per day of digital marketing specialists in London 2022
  • Premium Statistic Salary per annum of digital marketing professionals in the UK 2023

Top industry trend: influencer marketing

7
  • Premium Statistic Use of influencer marketing in the UK 2022
  • Premium Statistic Use of influencers in the UK 2022, by number of followers
  • Premium Statistic Types of influencer marketing used in the UK 2022
  • Premium Statistic Influencer marketing budget growth in the UK 2022
  • Premium Statistic Objectives of influencer marketing in the UK 2022
  • Premium Statistic Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
  • Premium Statistic Type of influencers trusted by UK fashion & lifestyle shoppers 2022

Top industry trend: third-party cookie deprecation

5
  • Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
  • Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
  • Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
  • Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
  • Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022

Top industry trend: application of AI in marketing

3
  • Premium Statistic Role of AI in digital marketing in the UK 2023
  • Premium Statistic Applications of AI in small business marketing in the UK 2025
  • Premium Statistic Selected data on programmatic advertising in the UK 2023
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