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X (formerly Twitter) advertising and marketing

Statistics report on X (formerly Twitter) advertising and marketing

This report has been compiled to provide statistical information about X (formerly Twitter) advertising and marketing worldwide. It contains an overview of the platform's main advertising figures, chapters on both marketing usage and engagement, as well as a section of comparison with other social media players. Finally, the report provides insights into the platform's audience.

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Table of contents

Overview

5
  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Statistic Media companies: ad revenues 2025
  • Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
  • Basic Statistic Market capitalization of the largest U.S. internet companies 2026
  • Premium Statistic X (Twitter) advertising revenue worldwide 2019-2025

Marketing usage

7
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Basic Statistic Average weekly X/Twitter brand posts 2024, by vertical
  • Premium Statistic Usage of Twitter for marketing purposes worldwide 2022
  • Premium Statistic Share of marketers familiar with Twitter advertising worldwide 2022

Engagement rates

6
  • Basic Statistic Social media post engagement 2021-2025
  • Premium Statistic X/Twitter: average post engagement 2022, by vertical
  • Premium Statistic X/Twitter brand post engagement 2024, by vertical
  • Premium Statistic Twitter ad engagement growth 2014-2022
  • Premium Statistic Twitter cost per engagement growth 2010-2022
  • Basic Statistic Twitter vs. Threads: mobile app daily engagement 2023

Competitors

5
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
  • Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
  • Basic Statistic Leading websites worldwide 2024, based on visit share
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Threads and Twitter comparison 2023

Audience

6
  • Premium Forecast Number of Twitter users worldwide 2000-2040
  • Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
  • Premium Statistic Twitter: annual user growth rate worldwide 2015-2024
  • Premium Statistic X/Twitter: number of worldwide users 2019-2025
  • Basic Statistic X/Twitter: Countries with the largest audience 2025
  • Basic Statistic X/Twitter: distribution of global audiences 2025, by gender
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