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Loyalty programs and marketing in the United Kingdom (UK)

Statistics report on customer loyalty programs and marketing in the United Kingdom (UK)

This report provides statistical information about loyalty programs and loyalty marketing in the United Kingdom (UK). Besides an overview on loyalty schemes adoption, it compiles information on marketers' and consumers' perspectives regarding such programs.

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Table of contents

Overview

8
  • Premium Statistic Top loyalty marketing goals worldwide 2024
  • Premium Statistic Global spend on loyalty as part of the marketing budget 2025, by country
  • Premium Statistic ROI of loyalty programs according to marketers worldwide 2024
  • Premium Statistic Average number of loyalty program memberships per person worldwide 2024
  • Premium Statistic Loyalty program membership rate in Europe 2025, by country
  • Premium Statistic Loyalty program membership rate in Great Britain 2018-2024
  • Premium Statistic Loyalty scheme memberships in Great Britain 2024, by sector
  • Premium Statistic Gen Z loyalty program membership in Great Britain 2022-2024, by gender

Brand trust & brand loyalty

10
  • Premium Statistic Factors outranking price in consumer decisions in the U.S., UK & France 2024
  • Premium Statistic Importance of brand trust for consumers in selected countries worldwide 2024
  • Premium Statistic Importance of brand trust in product choice in the UK 2024
  • Premium Statistic Importance of brand trust in product choice in the UK 2024, by age
  • Premium Statistic Level of consumer brand loyalty in the UK 2021-2024
  • Premium Statistic Level of consumer brand loyalty in the UK 2024, by age
  • Premium Statistic Level of consumer brand loyalty in the UK 2024, by type
  • Premium Statistic Drivers of customer loyalty in the UK 2024
  • Premium Statistic Factors negatively impacting customer loyalty in the UK 2024
  • Premium Statistic Share of consumers that became less loyal to a brand in the U.S., UK, and France 2024

Consumer perspective

10
  • Basic Statistic Consumers likely to join loyalty programs during economic uncertainty U.S. & UK 2025
  • Premium Statistic Priority to brands with loyalty programs during economic uncertainty U.S. & UK 2025
  • Premium Statistic Consumers in favor of brands offering loyalty programs in Great Britain 2018-2024
  • Premium Statistic Consumer engagement with loyalty program promotions in the U.S., UK, and France 2024
  • Premium Statistic How loyalty programs impact consumer behavior in Great Britain 2025
  • Premium Statistic Loyalty programs seen as a great way to reward customers in Great Britain 2018-2024
  • Premium Statistic Factors driving consumers to join loyalty programs in Great Britain 2024
  • Premium Statistic Most appealing types of loyalty programs in Great Britain 2024
  • Premium Statistic Benefits of loyalty programs in Great Britain 2024
  • Premium Statistic Impact of sustainability on consumers' perceptions about loyalty programs UK 2024

Marketer perspective

5
  • Premium Statistic Leading marketing objectives in the UK 2024
  • Premium Statistic Top investment areas for loyalty marketing in Europe 2025
  • Premium Statistic Marketers satisfaction with loyalty programs worldwide, by country 2025
  • Premium Statistic Causes of dissatisfaction with loyalty programs in the UK 2024
  • Premium Statistic AI usage in loyalty programs in the UK 2024

Market leaders

8
  • Premium Statistic Popularity of loyalty programs in the UK 2024, by industry
  • Premium Statistic Industries with highest customer loyalty in retail in the UK 2024
  • Premium Statistic Most attractive loyalty schemes in Great Britain 2024
  • Premium Statistic Best-known supermarket loyalty programs in the UK 2024
  • Premium Statistic Tesco Clubcard - key data 2025
  • Premium Statistic Sainsbury's Nectar - key data 2025
  • Premium Statistic Number of members of Co-op loyalty program in the UK 2019-2024
  • Premium Statistic Asda Rewards - number of members 2022-2024
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