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Advertising in Canada

Statistics report on advertising in Canada

A compilation of the latest data on advertising in Canada, including global, regional (North American), and nationwide overview of the segment. The report details digital and traditional ad expenditures and distribution in the Canadian market. It also features statistics about the consumers' perspective.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Forecast Ad spending in North America 2017-2030
  • Premium Forecast Change in advertising spending in North America 2018-2029, by medium
  • Premium Forecast Distribution of traditional & digital ad spending in North America 2026, by country
  • Premium Forecast Digital ad spending in North America 2017-2030

Canadian ad market at a glance

6
  • Premium Statistic Traditional and digital ad spending in Canada 2017-2030
  • Premium Statistic Change in advertising spending in Canada 2015-2025
  • Premium Statistic Advertising and related services operating revenue in Canada 2015-2023
  • Premium Statistic Advertising and related services operating expenses in Canada 2015-2023
  • Premium Statistic Share of advertising and related services sales in Canada 2015-2023, by client type
  • Premium Statistic Most effective media agencies in the U.S. & Canada 2023

Traditional advertising in Canada

5
  • Premium Statistic Canada TV advertising revenue 2015-2024
  • Premium Statistic TV ad spend by type in Canada 2015-2023
  • Premium Statistic Canada: radio advertising revenue 2015-2024
  • Premium Statistic Radio ad spend in Canada 2015-2024, by radio type
  • Premium Statistic Canada: newspaper advertising revenue 2015-2022

Digital advertising in Canada

8
  • Premium Statistic Digital ad spending in Canada 2024-2029
  • Premium Forecast Digital Market Outlook: digital advertising revenue in Canada 2019-2028, by format
  • Premium Forecast Mobile ad spend in Canada 2019-2028, by format
  • Premium Forecast Digital Market Outlook: social media ad spend in Canada 2018-2028, by device
  • Premium Statistic Retail media ad expenditure in Canada 2023-2028
  • Premium Forecast Programmatic ad spend in Canada 2017-2030
  • Premium Statistic Share of B2B tech marketers always using AI for content creation worldwide 2024-2025
  • Premium Statistic Social media ad reach in Canada 2025, by platform & gender

Consumer insights

10
  • Premium Forecast Non-digital advertising touchpoints in Canada 2025
  • Premium Forecast Digital advertising touchpoints in Canada 2025
  • Premium Forecast Attitudes towards online advertising in Canada 2025
  • Premium Forecast Sources of inspiration for new products in Canada 2025
  • Premium Statistic Brand purchase criteria in Canada 2024
  • Premium Forecast Drivers of online recommendations in Canada 2023
  • Premium Forecast Most popular influencer genres in Canada 2025
  • Premium Statistic Canadian users who thought they would use influencer recommendations more 2023
  • Premium Statistic Most effective platforms for influencer marketing in Canada 2023
  • Premium Statistic Attention paid to in-game mobile ads in U.S. and Canada 2024
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