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Brand loyalty

Statistics report on brand loyalty worldwide

In today’s competitive landscape, building loyalty is crucial for brands to stand out and stay relevant. This report compiles data on what drives and hinders brand loyalty. It also focus on how trust and consumer experience contribute to creating a bond between brands and shoppers.

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Table of contents

Overview

4
  • Premium Statistic Level of consumer brand loyalty worldwide 2021-2024
  • Premium Statistic Level of consumer brand loyalty worldwide 2021-2024, by type
  • Premium Statistic Level of consumer brand loyalty worldwide 2024, by generation
  • Premium Statistic Leading ways global consumers show loyalty to retailer 2024

Loyalty drivers and restraints

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  • Premium Statistic Top consumer loyalty drives worldwide 2024
  • Premium Statistic Top brand loyalty drives in the U.S., UK, and France 2024, by age
  • Premium Statistic Factors negatively impacting brand loyalty worldwide 2024
  • Premium Statistic Main reasons consumers switched brands or retailers worldwide in 2025
  • Premium Statistic Share of consumers that became less loyal to a brand in the U.S., UK, and France 2024
  • Premium Statistic Actions for brands to win back lost consumers in the U.S., the UK, and France 2024
  • Premium Statistic How remote work impacts consumer brand loyalty worldwide 2024
  • Premium Statistic Sense of brand loyalty in online versus offline shopping worldwide 2024

Brand choice and trust

8
  • Premium Statistic Brand purchase criteria worldwide 2024
  • Premium Statistic Main considerations for purchasing brand products according to global customers 2023
  • Premium Statistic Top content influencing consumers when shopping online worldwide 2024
  • Basic Statistic Share of adults willing to boycott foreign brands in selected markets worldwide 2024
  • Premium Statistic Importance of brands' good reputation for consumers' preference worldwide 2024
  • Premium Statistic Importance of brand trust for consumers in selected countries worldwide 2024
  • Premium Statistic Trust in companies worldwide 2017-2024
  • Premium Statistic Most trusted brands worldwide 2024

Loyalty programs

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  • Premium Statistic Importance of customer loyalty programs in brand choice in the U.S. 2024
  • Premium Statistic Likelihood to stay loyal to a brand due to loyalty programs worldwide 2024
  • Premium Statistic Average number of loyalty program memberships per person worldwide 2024, by age
  • Premium Statistic Leading features making consumers join a loyalty program worldwide 2025
  • Premium Statistic Leading desired features on loyalty programs according to consumers worldwide 2024
  • Premium Statistic Global loyalty programs participation 2024, by industry
  • Premium Statistic Consumer's willingness to join a loyalty program if it used AI worldwide 2024

Consumer experience

5
  • Premium Statistic Share of consumers changing spending after a bad experience worldwide Q3 2024
  • Premium Statistic Share of consumers changing spending after a bad CX 2024, by country
  • Premium Statistic Consumer responses to lack of real-time personalization worldwide 2025
  • Premium Statistic Consumer views on brand personalization worldwide 2025
  • Premium Statistic Impact of marketing personalization on spending worldwide 2025
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