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Digital video advertising and marketing in Europe

Statistics report on digital video advertising and marketing in Europe

This report has been compiled to provide statistical information about digital video advertising and marketing in Europe.

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Table of contents

Overview

8
  • Premium Statistic Largest video ad markets in Europe 2024
  • Premium Statistic Video ad spend in Europe 2021-2024
  • Premium Statistic Video ad spend growth in Europe 2021-2024
  • Premium Statistic Fastest growing digital video ad markets in Europe 2023
  • Premium Statistic Social media ad spend in Europe 2019-2023, by format
  • Premium Statistic CTV ad spend growth in Western Europe 2023, by country
  • Premium Statistic Reasons for investing in CTV advertising in Europe 2023
  • Basic Statistic SME in the EU market using TikTok for marketing 2023, by size

United Kingdom

9
  • Premium Statistic Digital advertising spending in the UK H1 2024, by format
  • Premium Statistic Digital video advertising spending in the UK 2011-2024
  • Premium Forecast Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device
  • Premium Forecast Digital video ads average ad spending per internet user in the United Kingdom 2031
  • Premium Statistic Connected TV ad spend in the UK 2022-2023, by format
  • Premium Statistic Connected TV ad spend growth in the UK 2023, by format
  • Premium Statistic BVOD ad spending in the UK 2019-2023
  • Premium Statistic Time spent with video advertising in the UK 2022-2023
  • Premium Forecast Digital advertising touchpoints in the UK 2025

Germany

7
  • Premium Statistic Online TV ad revenue in Germany 2019-2028
  • Premium Forecast Revenue in the digital video advertising segment in Germany 2017-2031
  • Premium Statistic Digital video ad spend in Germany 2019-2028, by device
  • Premium Statistic In-stream video ad spend in Germany 2020-2024
  • Premium Statistic Programmatic share in display & video advertising spending in Germany 2024-2028
  • Premium Statistic Views about advertisements on video streaming services in Germany 2024
  • Premium Forecast Digital advertising touchpoints in Germany 2025

France

9
  • Premium Forecast Revenue in the TV & Video Advertising market France 2020-2030
  • Premium Statistic Digital video ad spend in France 2011-2024
  • Premium Statistic Digital video ad spend growth in France 2020-2024
  • Premium Statistic Digital Market Outlook: digital video ad revenue in France 2020-2028, by device
  • Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
  • Premium Statistic In-stream and out-stream video ad spend in France 2024
  • Premium Statistic Expected budget reallocations for streaming platforms in France 2023
  • Premium Statistic Effectiveness of video advertising in France 2023
  • Premium Forecast Digital advertising touchpoints in France 2025

Italy

6
  • Premium Statistic Video ad spending in Italy 2018-2028
  • Premium Statistic Online television ad spending in Italy 2016-2025
  • Premium Statistic Digital Market Outlook: digital video ad spending in Italy 2020-2028, by device
  • Premium Statistic Connected television ad spending in Italy 2016-2025
  • Premium Statistic Main channels of new brand discovery Italy Q3 2024
  • Premium Forecast Digital advertising touchpoints in Italy 2025

Spain

6
  • Premium Statistic Online TV ad spending in Spain 2018-2027
  • Premium Forecast Digital video ad spending in Spain 2019-2028, by device
  • Premium Statistic Digital video ad spending in Spain 2023, by purchase method
  • Premium Statistic Connected TV ad spend in Spain 2019-2025
  • Premium Statistic Main channels of new brand discovery Spain Q3 2024
  • Premium Forecast Digital advertising touchpoints in Spain 2025
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