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Retail advertising and marketing in India

Statistics report about retail advertising and marketing in India

This report presents a range of statistics and insights about retail advertising and marketing trends in India. Alongside a global overview, a glimpse of the domestic retail and advertising markets has been provided. A chapter each has been dedicated to online retail and other traditional retail advertising channels. A final chapter focuses on retail marketing during the festive period in India.

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Table of contents

Global overview

5
  • Premium Statistic Retail media ad revenue worldwide 2029, by stakeholder
  • Premium Statistic Change in retail ad spend worldwide 2025, by medium
  • Premium Statistic Digital retail media ad investment worldwide 2018-2028
  • Premium Statistic Digital retail media CTR worldwide 2021-2025
  • Premium Statistic Reasons to invest in retail media advertising worldwide 2024

Indian context

6
  • Premium Statistic Retail market size in India 2011-2035
  • Premium Statistic Market size of online retail industry in India 2018-2027
  • Premium Statistic Sales growth of retail industry in India 2025, by category
  • Premium Statistic Major Indian retailers 2025, by net profit
  • Premium Statistic Distribution of retail ad expenditure in India 2025, by channel
  • Premium Statistic Distribution of e-commerce ad expenditure in India 2025, by channel

Traditional channels

5
  • Premium Statistic Retail sector contribution to print advertising India 2021-2024
  • Premium Statistic Leading print ad categories India 2024
  • Premium Statistic Leading brands in print India 2024, by ad volume share
  • Premium Statistic Organized retail sector OOH ad spend India 2021-2025
  • Premium Statistic Retail sector TV ad spend India 2021-2024

Digital platforms

5
  • Premium Statistic Distribution of retail digital advertising expenditure India 2022, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2025, by format
  • Premium Statistic Ad expenditure on retail platforms India 2023-2025
  • Premium Statistic Leading functions for GenAI adoption in retail and e-commerce India 2024
  • Premium Statistic Ad revenue of leading e-commerce platforms India FY 2023-2024

Festive season

4
  • Premium Statistic Preferred pre-festive marketing campaign launch period in India 2024
  • Premium Statistic Consumer data usage for festive marketing India 2024, by purpose
  • Premium Statistic Leading festive marketing channels India 2024
  • Premium Statistic Methods to create hype about retail festive campaign India 2024
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