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Advertising in Austria

Statistics report on advertising in Austria

This report has been compiled to provide statistical information about advertising in Austria.

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Table of contents

Overview

4
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Statistic Advertising expenditure in Austria 2021-2025
  • Premium Statistic Advertising spending distribution in Austria 2023, by medium
  • Premium Statistic Ad spend per capita in Austria 2012-2023

Market leaders

3
  • Premium Statistic Advertising spending in Austria 2023, by industry sector
  • Premium Statistic Highest spending advertisers in Austria 2024
  • Premium Statistic Social media ad revenue of selected platforms in Austria 2025

Agencies

4
  • Premium Statistic Ad agencies revenue in Austria 2021-2022
  • Premium Statistic Number of ad agencies in Austria 2021-2022
  • Premium Statistic Number of ad agency employees in Austria 2021-2022
  • Premium Statistic Leading media and ad agencies in Austria 2024, by new business value

Traditional media

7
  • Premium Statistic TV ad expenditure in Austria 2012-2024
  • Premium Statistic Radio advertising expenditure in Austria 2012-2023
  • Premium Statistic Newspaper advertising expenditure in Austria 2021-2024
  • Premium Statistic Magazine advertising expenditure in Austria 2021-2024
  • Premium Statistic Gross expenditure for out-of-home (OOH) advertising in Austria 2011-2024
  • Premium Statistic Advertising spending in the out-of-home market in Austria in 2024, by segment
  • Premium Statistic Cinema advertising expenditure in Austria 2012-2024

Digital media

9
  • Premium Statistic Digital ad spend in Austria 2020-2024
  • Premium Statistic Digital ad spend growth in Austria 2020-2024
  • Premium Statistic Digital share of advertising spending in Austria 2021-2023
  • Premium Statistic Austria: digital ad spend 2023, by format
  • Premium Statistic Digital ad spend growth in Austria 2024, by format
  • Premium Statistic Digital ad spending in Austria 2024, by format
  • Premium Statistic Mobile ad spending in Austria 2021-2024
  • Premium Statistic Social ad spending in Austria 2021-2024
  • Premium Statistic Digital retail media ad revenue in Austria 2022-2024

Consumer insights

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  • Premium Forecast Non-digital advertising touchpoints in Austria 2025
  • Premium Forecast Digital advertising touchpoints in Austria 2025
  • Premium Statistic Perceptions of advertising in Austria 2024
  • Premium Forecast Attitudes towards online advertising in Austria 2025
  • Premium Statistic Most informative advertising media in Austria 2025
  • Premium Statistic Most annoying advertising media in Austria 2025
  • Premium Statistic Ad effectiveness in Austria 2024
  • Premium Statistic Ad effectiveness in Austria 2024, by gender
  • Premium Statistic Ad effectiveness in Austria 2024, by age
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