ÌÇÐÄÆƽâ°æ

Digital out-of-home (DOOH) advertising in Germany

Statistics report on digital out-of-home (DOOH) advertising in Germany

This report presents the latest data on digital out-of-home (DOOH) advertising in Germany. It presents various KPIs for the industry, such as spending, reach, or number of screens, as well as insights into the perception of the medium by marketers.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

European market overview

6
  • Premium Forecast DOOH ad spending in Europe 2017-2030
  • Premium Statistic Distribution of DOOH advertising revenue worldwide in 2024, by region
  • Premium Forecast Digital out-of-home advertising revenue change in Europe 2018-2030
  • Premium Forecast DOOH ad spend per capita in Europe 2017-2030
  • Premium Statistic Leading digital out-of-home (DOOH) advertising markets worldwide 2024, by ad spending
  • Premium Statistic DOOH's share in total OOH ad spend in leading DOOH ad markets worldwide 2024

German market overview

5
  • Premium Statistic Ad spending in Germany 2014-2025
  • Premium Statistic Distribution of ad spending in Germany 2024-2025, by medium
  • Premium Statistic OOH ad revenue in Germany 2016-2024
  • Premium Statistic OOH ad revenue in Germany 2016-2024, by platform
  • Premium Statistic DOOH ad revenue in Germany 2017-2024

Touchpoints

4
  • Premium Statistic Number of outdoor advertising spaces in Germany 2022-2025, by type
  • Premium Statistic Number of DOOH screens in Germany 2023, by location
  • Premium Statistic Ströer's share in DOOH screens in Germany 2023, by type
  • Premium Forecast Non-digital advertising touchpoints in Germany 2025

Spotlight on programmatic: spending

5
  • Premium Statistic DOOH ad revenue in Germany 2015-2023, by purchase method
  • Premium Statistic Digital share in OOH ad revenue in Germany 2015-2032
  • Premium Statistic DOOH ad spend in Germany 2017-2032, by purchase method
  • Premium Statistic Average expected increase in pDOOH ad spending in selected markets worldwide 2026
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in Germany 2024

Spotlight on programmatic: marketer insights

6
  • Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers in the Germany 2024
  • Premium Statistic Share of marketers including or intending to add prDOOH to media plans Germany 2024
  • Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending in Germany 2024
  • Premium Statistic Top ways to measure prDOOH ads' attribution according to marketers in Germany 2024
  • Premium Statistic Top elements that would help marketers learn more about prDOOH ads in Germany 2024
  • Premium Statistic Share of DOOH in programmatic ad budgets in Europe 2024, by stakeholder
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch