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Influencer marketing in UAE

Statistics report on influencer marketing in the United Arab Emirates (UAE)

This report presents figures about the influencer marketing in the UAE. It provides an overview on the country. Moreover, it gives information on social media usage and advertising. It also provides figures on influencers engagement rates and opinions.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Forecast Revenue in the advertising market in the United Arab Emirates 2017-2031
  • Premium Statistic Devices used to access the internet UAE Q2 2025
  • Premium Forecast Attitudes towards online advertising in the UAE 2024
  • Premium Forecast Digital advertising touchpoints in the UAE 2024

Social media usage

5
  • Premium Statistic Use of social media for brand research UAE 2024
  • Premium Statistic Share of web traffic referrals from social media UAE 2024
  • Premium Statistic Most used social media platforms UAE Q3 2024
  • Premium Statistic Types of social media accounts followed UAE Q3 2024
  • Premium Statistic Favorite social media platforms UAE Q3 2024

Social media advertising

4
  • Premium Forecast Social media advertising spending in the United Arab Emirates 2017-2031
  • Premium Forecast Social media advertising spending growth in the United Arab Emirates 2018-2031
  • Premium Forecast ARPU in the social media advertising segment in the United States 2017-2031
  • Premium Forecast In-App Advertising spending in the United Arab Emirates 2017-2030

Key figures on influencers

7
  • Premium Statistic Share of Instagram influencer audiences UAE 2023, by age group
  • Premium Statistic Instagram influencers engagement rates UAE 2023, by follower count
  • Premium Statistic Influencer count on Facebook UAE 2023, by follower count
  • Premium Statistic Facebook influencers engagement rates UAE 2023, by follower count
  • Premium Statistic Influencer count on TikTok UAE 2023, by follower count
  • Premium Statistic Influencer count on YouTube UAE 2023, by follower count
  • Premium Statistic Top product categories among Instagram influencers UAE 2023, by number of posts

Influencers opinions

4
  • Premium Statistic Influencers' opinion areas of UAE's positive transformation in MENA 2025
  • Premium Statistic Share of influencers' feelings towards the use of generative AI MENA 2024
  • Premium Statistic Share of influencers reasons for attending brand events MENA 2024
  • Premium Statistic Share of influencers' measure of success MENA 2024
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