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Brand boycotting worldwide

Statistics report on brand boycotting worldwide

A compilation of the latest data about brand boycotting worldwide. The statistics report introduces companies' marketing, branding, and public relations (PR) efforts before delving into survey results about consumers' trust and values toward product and service providers. It features a chapter on global shoppers' attitudes toward brand boycotting . Finally, spotlight sets of statistics detail the practice in the United States and Brazil.

Table of contents

Overview and brands' perspective

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  • Premium Statistic Marketing spending worldwide 2024-2025
  • Premium Statistic Annual change in advertising and marketing spending worldwide 2025
  • Premium Statistic Adoption rate of selected KPIs tracked by marketers worldwide 2024
  • Premium Statistic Metrics most accurately measuring public relations (PR) efforts worldwide 2025
  • Premium Statistic Biggest opportunities for public relations (PR) firms worldwide 2025
  • Premium Statistic Leading services with growth opportunities according to PR firms worldwide 2025

Consumer trust and values

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  • Premium Statistic Consumers' leading priorities when interacting with brands worldwide Q3 2024
  • Premium Statistic Importance of brand trust for consumers in selected countries worldwide 2024
  • Premium Statistic Importance of brand's climate impact on consumers' preference worldwide 2024
  • Premium Statistic Importance of brands' headquarters for consumers' preference worldwide 2024
  • Basic Statistic Share of adults willing to boycott foreign brands in selected markets worldwide 2024
  • Premium Statistic Importance of a brand's clear mission for consumers' preference worldwide 2024
  • Premium Statistic Importance of brands' good reputation for consumers' preference worldwide 2024
  • Premium Statistic Brand purchase criteria worldwide 2024

Consumer attitudes toward boycotting

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  • Premium Statistic Share of adults willing to boycott brands in selected markets worldwide 2024
  • Premium Statistic Share of adults who would boycott companies due to geopolitical issues worldwide 2024
  • Premium Statistic Share of consumers reporting bad CX with brands worldwide 2024, by country
  • Premium Statistic Share of consumers changing spending after a bad CX 2024, by country

Spotlight: United States

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  • Premium Statistic Actions shoppers took in response to poor customer service in the U.S. 2024
  • Basic Statistic Reasons why U.S. shoppers would buy from a competitor of their favorite brand 2024
  • Basic Statistic Share of adults perceiving adpersons as honest and ethical in the U.S. 2007-2025
  • Premium Statistic Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023
  • Premium Statistic Appeal of brands promoting and celebrating LGBTQ+ Pride month in the U.S. 2026

Spotlight: Brazil

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  • Premium Statistic Consumer attitudes toward boycotting brands in Brazil 2024
  • Premium Statistic Leading reasons for boycotting brands in Brazil 2024
  • Premium Statistic Leading reasons for consumers to stop admiring brands in Brazil 2024
  • Premium Statistic Black and Pardo Brazilian consumer attitudes toward boycotting brands in Brazil 2024
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