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TV advertising in South Korea

Statistics report on TV advertising in South Korea

This report presents statistics on TV advertising in South Korea. The report provides an overview of the overall advertising industry in South Korea as well as the TV advertising industry specifically. The biggest sectors, cable TV and terrestrial TV, are more closely examined. Further topics include TV use and leading advertising agencies.

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Table of contents

Advertising industry overview

6
  • Premium Statistic Advertising expenditure in South Korea 2023, by medium
  • Premium Statistic Revenue of advertising industry in South Korea 2013-2023
  • Premium Statistic Revenue distribution in the advertising industry in South Korea 2023, by medium
  • Premium Statistic Broadcast advertising revenue in South Korea 2023, by format
  • Premium Statistic Broadcast advertising industry market size South Korea 2023, by medium
  • Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2024, by type

TV advertising

5
  • Premium Statistic Annual sales revenue of the TV advertising industry South Korea 2013-2023
  • Premium Statistic Annual sales revenue of the TV advertising industry South Korea 2023, by type
  • Premium Statistic TV advertising expenditure South Korea 2015-2025
  • Premium Statistic TV advertising expenditure South Korea 2023, by service type
  • Premium Statistic Major industries in TV ads South Korea 2024, by share of voice

Cable TV advertising

7
  • Premium Statistic Ad revenue of cable TV South Korea 2016-2025
  • Premium Statistic Cable TV ad revenue in South Korea 2015-2025, by format
  • Premium Statistic Cable TV ad revenue format share in South Korea 2016-2025
  • Premium Statistic Expenditure on PP broadcasting advertising in South Korea 2015-2025
  • Premium Statistic Revenue of cable TV advertising in South Korea 2016-2025, by format
  • Premium Statistic Cable TV ad revenue in South Korea 2015-2025, by format
  • Premium Statistic Expenditure of cable SO TV advertising in South Korea 2015-2025

Terrestrial TV advertising

8
  • Premium Statistic Ad revenue of terrestrial TV South Korea 2016-2025
  • Premium Statistic Terrestrial TV ad revenue in South Korea 2015-2025, by type
  • Premium Statistic Distribution of terrestrial TV advertising revenue in South Korea 2015-2025, by type
  • Premium Statistic Terrestrial broadcast advertising industry market size South Korea 2015-2023
  • Premium Statistic Expenditure on terrestrial TV advertising in South Korea 2016-2025
  • Premium Statistic Terrestrial DMB ad revenue in South Korea 2016-2025, by format
  • Premium Statistic South Korea: terrestrial DMB ad revenue format shares 2016-2025
  • Premium Statistic Expenditure on terrestrial DMB advertising in South Korea 2016-2025

TV use

6
  • Premium Statistic Total television ownership rates South Korea 2014-2024
  • Basic Statistic Share of households with cable TV subscription South Korea 2014-2024
  • Premium Statistic Digital television penetration rate in households in South Korea 2014-2024
  • Premium Statistic Subscription rate of pay televisions in South Korea 2024, by type
  • Premium Statistic Average daily time spent watching TV per person in South Korea 2013-2023
  • Premium Statistic Average daily time spent watching TV South Korea 2023, by generation

Leading advertisers

6
  • Premium Statistic Main advertising companies South Korea 2023, by sales revenue
  • Premium Statistic Sales revenue Cheil Worldwide 2018-2023
  • Premium Statistic Sales revenue INNOCEAN Worldwide 2015-2024
  • Premium Statistic Sales revenue of Daehong Communications 2018-2023
  • Premium Statistic Sales revenue HSAD 2014-2024
  • Premium Statistic Sales revenue Oricom 2015-2024
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