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Advertising in Malaysia

Statistics report on the advertising market in Malaysia

This statistics report presents facts and figures about the advertising market in Malaysia. It includes an overview of the advertising industry in the region, as well as key performance indicators of the industry in Malaysia. Moreover, the report also includes in-depth chapters on television advertising, digital advertising, print and radio advertising, and other media, particularly out-of-home (OOH) and cinema, and lastly, consumers perspective.

Table of contents

Overview

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  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Net advertising revenue growth in selected markets in the APAC region 2023-2025
  • Premium Statistic Retail media ad spend CAGR SEA 2023-2030, by country

Key indicators

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  • Premium Statistic Net revenue of the advertising market in Malaysia 2019-2029
  • Premium Statistic Net advertising revenue in Malaysia 2024, by media
  • Premium Statistic Distribution of the advertising market share in Malaysia 2024-2029, by media
  • Premium Statistic Advertising expenditure in Malaysia 2019-2024

Television

5
  • Premium Statistic Net revenue of the linear TV advertising market in Malaysia 2019-2029
  • Premium Statistic Market share of linear TV advertising in Malaysia 2019-2029
  • Premium Statistic Net linear TV advertising revenue in Malaysia 2024, by type
  • Premium Statistic TV advertising spending in Malaysia 2019-2023
  • Premium Statistic Traditional TV Advertising average ad spending per TV viewer in Malaysia 2017-2030

Digital

5
  • Premium Statistic Digital advertising spending in Malaysia Q2 2022-Q2 2024
  • Premium Statistic Share of digital ad spending in Malaysia Q2 2024, by format
  • Premium Statistic Share of digital ad spending in Malaysia Q2 2025, by segment
  • Premium Forecast Social media advertising spending in Malaysia 2017-2031
  • Premium Forecast Social media advertising spending growth in Malaysia 2018-2030

Print and radio

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  • Premium Statistic Net revenue of the print advertising market in Malaysia 2019-2029
  • Premium Statistic Market share of print advertising in Malaysia 2019-2029
  • Premium Statistic Net revenue of the radio advertising market in Malaysia 2019-2029
  • Premium Statistic Market share of radio advertising in Malaysia 2019-2029

Other media

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  • Premium Statistic Net revenue of OOH advertising in Malaysia 2019-2029
  • Premium Statistic Market share of outdoor advertising in Malaysia 2019-2029
  • Premium Statistic Net revenue of the cinema advertising market in Malaysia 2019-2029
  • Premium Statistic Market share of cinema advertising in Malaysia 2019-2029

Consumers perspective

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  • Premium Statistic TV advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
  • Premium Statistic Social media advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
  • Premium Statistic Search engines advertising for new brand discovery in Malaysia Q3 2020-Q3 2024
  • Premium Statistic Attitudes toward ads and ad tracking in Malaysia Q3 2023
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