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Advertising in Indonesia

Statistics report on advertising in Indonesia

This report presents a selection of statistics and facts on advertising in Indonesia. Included is an overview of the advertising industry worldwide as well as in Indonesia, followed by chapters on traditional media, digital media, and consumer perspective.

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Table of contents

Overview

6
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Net revenue of the advertising market in Indonesia 2019-2029
  • Premium Statistic Net advertising revenue in Indonesia 2024 by medium
  • Premium Statistic Distribution of the advertising market share in Indonesia 2024-2029, by medium

Traditional media

8
  • Premium Forecast Non-digital advertising touchpoints in Indonesia 2024
  • Premium Statistic share of the television ad spend in Indonesia H1 2024 by media group
  • Premium Statistic Net revenue of the linear TV advertising market in Indonesia 2019-2029
  • Premium Statistic Market share of linear TV advertising in Indonesia 2019-2029
  • Premium Statistic Net revenue of the print advertising market in Indonesia 2019-2029
  • Premium Statistic Net revenue of OOH advertising Indonesia 2019-2029
  • Premium Statistic Net revenue of the radio advertising market in Indonesia 2019-2029
  • Premium Statistic Net revenue of the cinema advertising market in Indonesia 2019-2029

Digital media

7
  • Premium Forecast Digital advertising touchpoints in Indonesia 2024
  • Premium Forecast Revenue in the advertising market in Indonesia 2017-2031
  • Premium Statistic Engagement with digital marketing Indonesia Q3 2024, by activity
  • Premium Statistic Spending on digital advertising in Indonesia 2024, by advertising format
  • Premium Statistic Most impactful social media ads Indonesia 2025
  • Premium Forecast Influencer advertising spending in Indonesia 2017-2030
  • Premium Statistic Spending on programmatic advertising Indonesia 2021-2024

Consumer perspective

6
  • Premium Statistic TV ads for new brand discovery Indonesia Q3 2020-Q3 2024
  • Premium Statistic Product for new brand discovery Indonesia Q3 2020-Q3 2024
  • Premium Statistic In-store promos for new brand discovery Indonesia Q3 2021-Q3 2024
  • Premium Statistic Attitudes towards ads and ad tracking in Indonesia Q3 2023
  • Premium Statistic Leading advertising platforms that influence Gen Z Indonesia 2023
  • Premium Statistic Reasons for clicking on social media ads Indonesia 2025
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