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Out-of-home advertising in Europe

Statistics report on the outdoor advertising market in Europe

A statistics report with the latest data on Europe's out-of-home (OOH) advertising industry. It includes global and European overviews before delving into key information about the region's key markets, including the United Kingdom, Germany, and France.

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Table of contents

Global overview

9
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Statistic Change in advertising media owners' revenue worldwide 2023-2029, by medium
  • Premium Statistic Annual change in advertising spending worldwide 2025-2026, by region
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Change & CAGR in OOH ad spending worldwide 2024-2029
  • Premium Statistic Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2025
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type

European overview

5
  • Premium Statistic Out-of-home (OOH) advertising spending worldwide 2024, by region
  • Premium Statistic DOOH ad spend as a share of total outdoor ad expenditures worldwide 2024, by region
  • Premium Forecast Revenue in the out-of-home advertising segment in Europe 2017-2030
  • Premium Statistic Share of DOOH in programmatic ad budgets in Europe 2024, by stakeholder
  • Premium Statistic Static OOH ad inventory owners' top business investment priorities in EMEA 2024

United Kingdom

8
  • Premium Statistic OOH advertising spending in the UK 2011-2025
  • Premium Statistic Outdoor advertising revenue in the UK 2005-2025, by environment
  • Premium Statistic OOH ad spend annual growth rate in the UK 2023-2025
  • Premium Statistic DOOH ad spend in the UK 2019-2023
  • Premium Statistic DOOH ad spending growth in the UK 2018-2026
  • Premium Statistic Advantages of DOOH advertising in the UK 2023
  • Premium Statistic Largest out-of-home advertisers in the UK 2024
  • Premium Statistic Needs driving prDOOH investments in the UK 2023

Germany

6
  • Premium Statistic Outdoor advertising revenue in Germany 2003-2029
  • Premium Statistic Gross revenues from out-of-home (OOH) advertising in Germany 2014-2023, by segment
  • Premium Statistic Companies with the highest investments in out-of-home advertising in Germany 2023
  • Premium Statistic KPIs used for programmatic DOOH advertising in Germany 2024
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in Germany 2024
  • Premium Statistic Share of marketers including or intending to add prDOOH to media plans Germany 2024

France

7
  • Premium Statistic Out-of-home (OOH) advertising revenue in France 2019-2024
  • Premium Statistic Distribution of out-of-home (OOH) advertising revenue in France 2019-2024, by type
  • Premium Statistic Traditional out-of-home (OOH) advertising revenue in France 2019-2024
  • Premium Statistic Digital out-of-home (OOH) advertising revenue in France 2019-2024
  • Premium Statistic Top attributes of pDOOH ads according to marketers in France 2026
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in France 2026
  • Premium Statistic Share of marketers including or intending to add pDOOH to media plans in France 2026

Spain

3
  • Premium Statistic Outdoor advertising revenue Spain 2018-2028
  • Premium Statistic Digital OOH ad spend in Spain 2019-2024
  • Premium Statistic Out-of-home advertising penetration in Spain 2006-2024

Other European markets

6
  • Premium Forecast Traditional OOH ad spending in Central and Eastern Europe 2017-2030
  • Premium Statistic OOH ad spending in Italy 2018-2028
  • Premium Statistic Outdoor advertising spending in Ireland 2019-2025
  • Premium Statistic Outdoor advertising spending in Finland 2014-2024
  • Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2024
  • Premium Statistic Out-of-home (OOH) advertising spending in Norway 2009-2023
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