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TikTok advertising & marketing in the United States

Statistics report on TikTok advertising and marketing in the United States

This report has been compiled to provide statistical information about TikTok's usage for marketing and advertising purposes in the United States.

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Table of contents

Global overview

5
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Estimated global ad revenue of ByteDance 2023, by platform
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026

U.S. overview

4
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2025
  • Premium Statistic Digital video ad spend in the U.S. 2023-2025, by type
  • Premium Statistic Social network ad spend in the U.S. 2021-2025
  • Premium Statistic TikTok net ad revenue in the U.S. 2021-2024

Marketer usage

7
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2026
  • Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
  • Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
  • Premium Statistic Leading U.S. TikTok brands by earned media value (EMV) 2024
  • Premium Statistic Marketers using Instagram Reels or TikTok for influencer marketing U.S. 2022-2025
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024

Creators/influencers

4
  • Premium Statistic U.S. TikTok influencers 2023, by followers
  • Premium Statistic Top TikTok beauty influencers in the U.S. 2023, by engagement rate
  • Premium Statistic Share of influencers including email in bio in the U.S. 2024, by platform
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024

Consumer attitudes

6
  • Premium Forecast TikTok brand profile in the United States 2025
  • Premium Statistic Time spent with digital platforms vs. share of digital ad spend U.S. 2024
  • Premium Statistic U.S. TikTok ban approval 2023
  • Basic Statistic U.S. adults believing TikTok to be a threat to the country 2023
  • Basic Statistic U.S. citizens approval rate of TikTok being sold or banned 2023, by party ID
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
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