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Advertising in New Zealand

Statistics report about advertising in New Zealand

Presenting data about the advertising industry in New Zealand, this report contains an overview of the industry as well as information on consumer preferences. Statistics on online advertising and consumer behavior are also provided, placing everything in a global context.

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Table of contents

The global advertising market

7
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Display ad spend worldwide 2025-2028
  • Premium Statistic Net expected change in selected ad media spend in 2026 for marketers worldwide 2025
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Statistic Change in total advertising spending worldwide 2022-2028
  • Premium Statistic Global internet advertising revenue 2018-2027
  • Premium Statistic Marketing spending worldwide 2024-2025

National overview

4
  • Premium Statistic Annual turnover of the advertising industry in New Zealand 2023
  • Premium Statistic Annual spend of the advertising industry by medium in New Zealand 2023
  • Premium Statistic Distribution of annual spend of the advertising industry by medium New Zealand 2023
  • Premium Statistic Programmatic ad spend in New Zealand 2017-2028

Consumer preferences

4
  • Premium Statistic Breakdown of best icebreakers for shoppers New Zealand 2024
  • Premium Statistic Breakdown of brand qualities most important to costumers New Zealand 2024
  • Premium Statistic Drivers of engagement with a brand email New Zealand 2024
  • Premium Statistic Consumer preference in advertising New Zealand 2024

Online advertising and the consumer

5
  • Premium Forecast People buying products due to celebrity ads in selected countries worldwide 2025
  • Premium Forecast People annoyed by ads based on search history in selected countries worldwide 2025
  • Premium Forecast People getting annoyed by online ads in selected countries worldwide 2025
  • Premium Forecast People using ad blockers in selected countries worldwide 2025
  • Premium Forecast People comfortable with ads for free content in selected countries worldwide 2025
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