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Artificial intelligence (AI) in marketing in Germany

Statistics report on artificial intelligence (AI) in marketing in Germany

This report has been compiled to provide statistical information about the use of artificial intelligence in marketing in Germany.

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Table of contents

Overview

7
  • Premium Statistic Number of AI companies in major economies worldwide 2023
  • Premium Forecast Market size of AI in Germany 2020-2032
  • Premium Forecast Growth of the AI market in Germany 2021-2032
  • Premium Statistic Generative artificial intelligence value in Germany 2020-2030
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Most important marketing trends according to CMOs in Europe 2023
  • Premium Statistic Technology trend adoption in North America and EMEA 2025-2027

Take-up & application

6
  • Premium Statistic Usage of AI in marketing in Germany 2024
  • Premium Statistic Usage of AI in marketing in Germany 2024, by segment
  • Premium Statistic Usage of AI in marketing in Austria, Germany & Switzerland 2023
  • Premium Statistic Future use of AI in marketing in Austria, Germany & Switzerland 2023, by application
  • Premium Statistic Types of marketing content produced by AI in Germany 2023
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024

Marketer insights

9
  • Premium Statistic Benefits of AI in digital advertising in Germany 2023
  • Premium Statistic Biggest obstacles for companies when implementing AI in Germany 2023
  • Premium Statistic Challenges of implementing AI in digital advertising in Germany 2023
  • Premium Statistic Risks when implementing AI in companies in Germany 2022
  • Premium Statistic Ad channels needing help to tackle brand safety in Europe 2023
  • Premium Statistic Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
  • Premium Statistic Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
  • Premium Statistic Share of marketers overwhelmed by prospect of implementing AI tools in Europe 2024
  • Premium Statistic Share of companies that hired a new employee to leverage AI in marketing Europe 2024

Consumer insights

4
  • Basic Statistic European adults on the application level of digital rights and principles 2023
  • Premium Statistic Opinions on the legal framework surrounding generative AI Germany 2023
  • Premium Statistic Perception of artificial intelligence in Germany 2025
  • Premium Statistic Opinions on the use of artificial intelligence in Germany 2020 and 2023
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