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Artificial intelligence (AI) in marketing in Europe

Statistics report on artificial intelligence (AI) in marketing in Europe

This report has been compiled to provide statistical information about the use of artificial intelligence in marketing in Europe.

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Table of contents

Overview

5
  • Premium Forecast Market size of AI in Europe 2020-2032
  • Premium Forecast Growth of the AI market in Europe 2021-2032
  • Premium Forecast Generative AI market size in Europe 2019-2032
  • Premium Forecast Generative AI market growth in Europe 2020-2032
  • Premium Statistic Distribution of spending on AI in Europe 2024, by industry

Familiarity & take-up

7
  • Premium Statistic Generative AI familiarity and gained value in companies 2023
  • Premium Statistic Take-up of AI among businesses in Europe 2024
  • Premium Statistic Importance of genAI in marketing in Western Europe 2024
  • Premium Statistic AI use in the U.S. and Europe 2023-2025, by function
  • Premium Statistic Understanding of gen AI among advertising professionals in Europe 2024
  • Premium Statistic Generative AI tools & platforms used in marketing & advertising worldwide 2023
  • Premium Statistic Reasons for gen AI adoption by businesses in Europe 2024

Application

5
  • Premium Statistic Leading generative AI uses according to marketers & advertisers worldwide 2023
  • Premium Statistic Areas of gen AI according to advertising industry professionals in Europe 2024
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023
  • Premium Statistic Use of AI in audience targeting in Europe 2023
  • Premium Statistic Main AI uses in e-commerce in Europe 2023

Impact & limitations

10
  • Premium Statistic American and European companies' attitude about data, analytics, and AI function 2023
  • Premium Statistic Generative AI business impact in the U.S. and Europe 2023
  • Premium Statistic Impact of AI on research and insights departments at enterprise companies 2023
  • Premium Statistic Organizations' implemented control of the use of generative AI 2023
  • Premium Statistic Chosen strategies of data security reassurance in the use of AI in companies 2023
  • Premium Statistic Expected effects of generative AI among CMOs in North America, Europe & Asia 2023
  • Premium Statistic Perceived impact of generative AI among CMOs in North America, Europe & Asia 2023
  • Premium Statistic AI potential to remodel digital ad industry according to professionals globally 2023
  • Premium Statistic Need for further data privacy reassurance strategies in companies' AI use 2023
  • Premium Statistic AI risk level for brand safety according to ad professionals worldwide 2023

Marketer insights

7
  • Premium Statistic Benefits of gen AI adoption according to advertising professionals in Europe 2024
  • Premium Statistic Challenges of implementing AI in digital advertising in Europe 2023
  • Premium Statistic Time spent by advertising professionals upskilling in AI in Europe 2024
  • Premium Statistic Share of marketers overwhelmed by prospect of implementing AI tools in Europe 2024
  • Premium Statistic Share of companies that hired a new employee to leverage AI in marketing Europe 2024
  • Premium Statistic Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
  • Premium Statistic Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023

Consumer insights

8
  • Basic Statistic Factors necessary to create trust towards gen AI in Europe 2024
  • Basic Statistic European adults on the application level of digital rights and principles 2023
  • Premium Statistic Instances when brands should disclose AI usage according to consumers worldwide 2024
  • Premium Statistic Opinions on the use of artificial intelligence in Germany 2020 and 2023
  • Premium Statistic Personal benefit expected from AI use in Great Britain 2024
  • Premium Statistic Recognition of AI use in Great Britain 2024
  • Premium Statistic Benefits and risks of AI use in Great Britain 2024
  • Premium Statistic Public opinions on artificial intelligence in Poland 2023
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