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Sports advertising and marketing worldwide

Statistics report on sports advertising and marketing worldwide

This report has been compiled to provide statistical information about sports advertising and marketing worldwide.

Table of contents

Overview

5
  • Premium Statistic Spending on global sports media rights forecast 2025-2030, by region
  • Basic Statistic Most valuable sports teams worldwide 2025
  • Basic Statistic Key data on global sports sponsorship revenue 2025
  • Basic Statistic World's highest paid athletes 2026
  • Basic Statistic Most marketable athletes in the world 2024

American football

8
  • Basic Statistic Preferred parts of Super Bowl in the U.S. 2026
  • Basic Statistic Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2026
  • Premium Statistic Super Bowl advertising revenue 2003-2025
  • Premium Statistic All-time most expensive Super Bowl ads as of 2025
  • Basic Statistic NFL league/team sponsorship revenue 2010-2025
  • Basic Statistic Biggest NFL sponsorship categories 2024
  • Basic Statistic Brands with the most NFL endorsement deals 2025
  • Premium Statistic Most popular commercials run during Super Bowl LX in the U.S. 2026

Basketball & baseball

5
  • Premium Statistic Media value of sports sponsorships in the U.S. 2025
  • Premium Statistic Sponsorship value of sports team social media posts in the U.S. 2024
  • Basic Statistic NBA team sponsorship revenue 2019-2025
  • Premium Statistic Sponsorship spending on teams in the NBA 2023/24
  • Basic Statistic MLB league sponsorship revenue 2010-2025

Cricket

5
  • Basic Statistic Cost of ads during the Cricket World Cup India 2019-2023
  • Premium Statistic Value of sports celebrity endorsements in India 2022-2024, by sport
  • Premium Statistic Value of sports celebrity endorsements in India 2022-2024
  • Premium Statistic Indian Premier League sponsors 2025, by type
  • Premium Statistic Value of IPL 2014-2025

Esports

10
  • Premium Forecast eSports market revenue worldwide 2017-2030, by segment
  • Premium Forecast eSports market revenue in the U.S. 2017-2030, by segment
  • Premium Forecast eSports revenue in South America 2019-2030, by segment
  • Premium Forecast eSports revenue in Asia 2024, by segment
  • Premium Forecast eSports revenue in Australia & Oceania 2025, by segment
  • Premium Forecast ESports ARPU in MENA 2017-2029, by country
  • Premium Statistic South Africa eSports revenue by sector 2014-2023
  • Premium Forecast eSports market revenue in Italy 2017-2030, by segment
  • Premium Forecast eSports market revenue in France 2017-2030, by segment
  • Premium Forecast eSports market revenue in the UK 2017-2030, by segement

Olympic Games

10
  • Premium Statistic Financial impact of the 2026 Winter Olympics in Italy
  • Premium Statistic Private vs. public funding of the 2026 Winter Olympics
  • Basic Statistic Planned viewing intention of the Winter Olympics in the U.S. Q3 2025, by platform
  • Basic Statistic Most popular Winter Olympic sports in the U.S. 2026
  • Premium Statistic Summer Olympic Games broadcast revenue 1960-2024
  • Premium Statistic Summer Olympic Games NBC ad revenue 2020-2024
  • Basic Statistic Main motivations to watch the Olympics globally 2024
  • Basic Statistic Sports most likely to be watched at the Paris 2024 Olympics in the U.S.
  • Premium Statistic Likelihood of watching the Summer Olympics in the U.S. 2024, by platform type
  • Premium Statistic Media used to watch the Olympic Games in France 2024, by age

Soccer

8
  • Premium Statistic FIFA revenue 2015-2025
  • Premium Statistic FIFA revenue 2015-2025, by stream
  • Premium Statistic FIFA: revenue from marketing rights 2003-2025
  • Premium Statistic Platforms used to watch the FIFA World Cup in Africa 2022
  • Premium Statistic UEFA total revenue 2005-2025
  • Premium Statistic UEFA revenue 2005-2025, by stream
  • Basic Statistic Cost of TV ads during Argentina matches Copa América 2024
  • Premium Statistic Ad perception of football fans MENA 2022

U.S. major leagues

5
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024
  • Premium Statistic Sports consumption in the U.S. 2023, by platform type
  • Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
  • Premium Statistic Team sponsorship revenue of major sports leagues in North America in 2024
  • Premium Statistic Team sponsorship revenue share of major sports leagues North America 2024
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