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YouTube advertising and marketing in the United States

Statistics report on YouTube advertising and marketing in the United States

This report has been compiled to provide statistical information about YouTube advertising and marketing in the United States.

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Table of contents

Global overview

5
  • Premium Statistic Global advertising revenues of YouTube 2018-2026, by quarter
  • Premium Statistic Brand value of YouTube worldwide 2020-2026
  • Basic Statistic YouTube advertising reach 2026, by country
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Basic Statistic YouTube: share of Google revenues 2017-2024

U.S. overview

4
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2025
  • Premium Statistic Digital video ad spend in the U.S. 2023-2025, by type
  • Premium Statistic Social network ad spend in the U.S. 2021-2025
  • Premium Statistic Monthly YouTube ad revenue in the U.S. 2023

Marketer usage and influencers

6
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2026
  • Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
  • Premium Statistic Global distribution of YouTube influencers 2023, by category
  • Premium Statistic YouTube influencer engagement rates worldwide 2023
  • Premium Statistic YouTube U.S. engagement rates of influencers 2023, by followers

Market leaders

4
  • Premium Statistic YouTube ad spend in the U.S. 2023, by industry
  • Premium Statistic Top YouTube advertisers in the U.S. 2023, by estimated advertising spending
  • Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
  • Premium Statistic Top YouTube U.S. beauty influencers 2023, by engagement rate

Consumer insights

9
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Statistic Social media ad reach in the United States 2025, by platform
  • Premium Statistic Social media ad reach in the United States 2025, by platform & gender
  • Premium Statistic Most-used social media channels for brand interaction in the U.S. 2025
  • Basic Statistic U.S. YouTube Shorts viewers 2023-2027
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
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