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Sustainability in advertising & marketing in the U.S.

Statistics report on sustainability in advertising and marketing in the United States

This statistics report presents a range of statistics and facts about sustainability in advertising and marketing in the United States, with a focus on carbon emissions of advertisers. It also includes an overview of consumer habits and attitudes towards sustainability.

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Table of contents

Overview

5
  • Basic Statistic Global ecological footprint based on number of earths 2022
  • Premium Statistic Net zero emission target years according to advertisers worldwide 2023
  • Premium Statistic Net zero emission target years according to ad agencies worldwide 2023
  • Premium Statistic Biggest corporate greenwashing fines worldwide 2023, by company
  • Premium Statistic Most sustainable companies in the United States in 2024

Environmental impact and emissions

5
  • Premium Statistic Emissions generated by digital ad campaigns 2023
  • Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
  • Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
  • Premium Statistic Most polluting websites of companies 2023
  • Premium Statistic Most polluting ad production activity areas worldwide 2023, by carbon emissions

Marketer use

7
  • Premium Statistic Importance areas marketers expected to change worldwide 2023
  • Premium Statistic Selected attitudes on sustainability in marketing among executives worldwide 2023
  • Premium Statistic Top opportunities driving move towards marketing sustainability worldwide 2023
  • Premium Statistic Top challenges preventing move towards marketing sustainability worldwide 2023
  • Premium Statistic Importance of sustainability for business according to CMOs in Canada & the U.S. 2023
  • Premium Statistic Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
  • Premium Statistic Top areas needing to adjust to generational shifts for marketers in the U.S. 2023

Consumer insights

7
  • Premium Statistic Consumers more concerned about sustainability in 2023 than a year ago worldwide
  • Premium Statistic Top social issues consumers believed brands should speak out on in the U.S. 2024
  • Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
  • Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2023, by age
  • Premium Statistic Influence of sustainability on consumer brand choice in the U.S. 2023, by gender
  • Premium Statistic Sustainability influence on brand choice in the U.S. 2023, by ethnicity and race
  • Premium Statistic Leading factors that make a beauty product sustainable worldwide 2023
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