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Sustainability in advertising & marketing in Europe

Statistics report on sustainability in advertising and marketing in Europe

This statistics report presents a range of statistics and facts about sustainability in advertising and marketing in Europe, with a focus on carbon emissions of advertisers. It also includes an overview of consumer habits and attitudes towards sustainability.

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Table of contents

Overview

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  • Basic Statistic Global ecological footprint based on number of earths 2022
  • Premium Statistic Net zero emission target years according to advertisers worldwide 2023
  • Premium Statistic Net zero emission target years according to ad agencies worldwide 2023

Environmental impact and emissions

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  • Premium Statistic Emissions generated by digital ad campaigns 2023
  • Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
  • Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
  • Premium Statistic Most polluting websites of companies 2023
  • Premium Statistic Most polluting ad production activity areas worldwide 2023, by carbon emissions
  • Premium Statistic Leading ESG aspects in digital advertising in Europe 2025
  • Premium Statistic Leading methods to drive COâ‚‚e reduction in digital advertising in Europe 2022

Marketer use

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  • Premium Statistic Most important marketing trends according to CMOs in Europe 2023
  • Premium Statistic Leading digital advertising industry challenges in Europe 2025
  • Premium Statistic Leading sustainability challenges in digital advertising in Europe 2022
  • Premium Statistic Sustainability as a focus for programmatic advertising in Europe 2024
  • Premium Statistic Presence of sustainability in media plans in Europe 2023, by stakeholder type
  • Premium Statistic Companies measuring digital advertising COâ‚‚e in Europe 2022
  • Premium Statistic Impact of attention measurement on advertising sustainability in the UK 2023
  • Premium Statistic Role of sustainability in consumer behavior in Germany 2023

Consumer insights

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  • Premium Statistic Leading factors that make a beauty product sustainable worldwide 2023
  • Premium Statistic Consumers more concerned about sustainability in 2023 than a year ago worldwide
  • Premium Statistic Top aspects of sustainability in advertising in Great Britain 2022
  • Premium Statistic Importance of measures to save COâ‚‚ emissions in advertising in Great Britain 2022
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