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Perception of generative artificial intelligence (AI) use in advertising in the United States

Statistics report on perception of generative AI use in advertising in the United States

A statistics report featuring the latest data on how audiences in the United States respond to the usage of generative artificial intelligence (AI) in advertising. The report addresses global consumers' overall perception of GenAI before delving into their opinions on AI-powered ad creation and customization. It includes statistics on audiences' views on AI-supported social media marketing, branded content, and branding tactics. It also contains a final chapter highlighting marketers' perspectives on the matter.

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Table of contents

Global overview

5
  • Premium Statistic Likelihood of buying from AI-integrated companies among adults worldwide 2024
  • Premium Statistic Likelihood of buying from AI-integrated brands in selected markets worldwide 2024
  • Premium Statistic Brands' main advantages using AI according to consumers worldwide 2025
  • Premium Statistic Brands' main disadvantages using AI according to consumers worldwide 2025
  • Premium Statistic Share of consumers using AI tools to research purchases worldwide 2025

U.S. audiences & AI usage

6
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Basic Statistic Generative AI usage in search engines among U.S. adults 2024
  • Basic Statistic AI-powered search usage among U.S. adults 2024, by search type
  • Premium Statistic U.S. factors for AI-powered online search engines trust 2024
  • Basic Statistic U.S. reasons for AI-powered online search engines usage 2024
  • Premium Statistic U.S. usage and trust of AI-powered online search engines 2024

U.S. consumers' comfort with and trust in AI

3
  • Premium Statistic Consumers' comfort with brands using AI in their advertising in the U.S. 2024
  • Premium Statistic Top product recommendation sources according to consumers in the U.S. 2024
  • Premium Statistic Trust in product suggestions from general AI applications in the U.S. 2024

U.S. consumers & brands' AI usage

7
  • Premium Statistic Consumer attitudes toward AI usage by brands in the U.S. 2024
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Support for brands using AI for selected activities in the U.S. 2024, by gender
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Support to brands using AI for customized suggestions in the U.S. 2024, by generation
  • Premium Statistic Support for brands' AI customer service support in the U.S. 2024, by generation
  • Premium Statistic Support to brands using AI for product design in the U.S. 2024, by generation

Spotlight: marketers' perspective

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  • Premium Statistic Leading marketing areas being integrated with AI according to CEOs in the U.S. 2026
  • Premium Statistic Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
  • Premium Statistic Expected AI impact on retail media strategies in the U.S. 2024
  • Premium Statistic Percentage of PR using GenAI to craft press release content in the U.S. & Canada 2024
  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
  • Premium Statistic Top ad agency areas impacted by GenAI according to marketers in the U.S. 2024
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