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In-game advertising in the United States

Statistics report on in-game advertising in the United States

This report has been compiled to provide statistical information about in-game advertising in the United States.

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Table of contents

Overview

7
  • Premium Statistic Value of the global video game market 2018-2027, by category
  • Premium Statistic Mobile in-game ad spend worldwide 2021-2030
  • Premium Forecast Top in-game advertising markets worldwide 2017-2027, by ad revenues
  • Premium Statistic Digital ad spend growth in the U.S. 2026, by format
  • Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
  • Premium Statistic Mobile games share of mobile ad spend vs. mobile time spent in the U.S. 2020-2025
  • Premium Statistic Most popular gaming business models among developers worldwide 2026

Market leaders

4
  • Premium Statistic Leading Android gaming app publishers in the U.S. 2025, by downloads
  • Premium Statistic Leading iPhone gaming app publishers in the U.S. 2025, by downloads
  • Premium Statistic Take-Two Interactive advertising revenue 2021-2024
  • Premium Statistic Azerion Group revenue 2021-2025

Audience

4
  • Premium Forecast Smartphone video game players in the United States, by age 2024
  • Premium Forecast Smartphone video game players in the United States, by gender 2024
  • Premium Forecast Preferred gaming genres among smartphone gamers in the U.S. 2025
  • Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre

Ad consumption

12
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Leading media where teenagers saw advertising in the U.S. 2026
  • Premium Statistic Most effective in-game ad types according to gamers in the U.S. 2022
  • Premium Statistic Media where parents saw an ad for the last purchase for teenagers in the U.S. 2026
  • Premium Statistic Willingness to view in-game advertising in the U.S. 2022
  • Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
  • Premium Statistic Most distracting in-game ad types according to gamers in the U.S. 2022
  • Premium Statistic U.S. reasons for switching favorite mobile game 2022
  • Premium Statistic Uninstall rate of casual gaming apps in selected markets 2024, by install type
  • Premium Statistic Preferred types of in-game in North America 2023
  • Premium Statistic Attitudes towards ads in F2P mobile games in North America 2023
  • Premium Statistic Attitudes towards in-game ads with real-life rewards/discounts in North America 2023
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