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Beauty brands on social media

Statistics report on beauty brands on social media

This report has been compiled to provide statistical information about beauty brands on social media. It provides an overview of the beauty industry and the leading beauty brands on social media. It includes two chapters dedicated to beauty brands specifically on Instagram and beauty brands on TikTok. Finally, there is a chapter on the consumer perspective on this category of products marketed on social media.

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Table of contents

Overview of the beauty industry

7
  • Premium Statistic Revenue of the leading ten beauty companies worldwide 2025
  • Premium Forecast Revenue of the prestige cosmetics & fragrances industry worldwide 2024, by segment
  • Premium Statistic CAGR of selected beauty product categories 2022-2027, by region
  • Premium Statistic Number of celebrity beauty brands launches globally 2020-2024
  • Premium Statistic Number of celebrity beauty brands launches globally by activity status 2007-2022
  • Premium Statistic Number of followers of beauty influencers worldwide 2023, by country
  • Premium Statistic Media with too much advertising according to marketers worldwide 2023

Leading beauty brands

8
  • Premium Statistic Leading beauty brands worldwide 2022, by Media Impact Value
  • Premium Statistic Leading beauty brands worldwide H2 2022, by MIV growth rate
  • Premium Statistic Beauty influencer Media Impact Value worldwide 2022, by tier
  • Premium Statistic Influencer beauty content's annual growth in the U.S. 2023, by content type
  • Premium Statistic Media Impact Value of a beauty brand worldwide H2 2022, by region
  • Premium Statistic Beauty industry Media Impact Value worldwide H2 2022, by region
  • Premium Statistic Online marketplaces dominating beauty brand searches on Google worldwide 2023
  • Basic Statistic Ranking of leading celebrity beauty brands worldwide by sustainability score 2022

Branded beauty on Instagram

12
  • Basic Statistic Instagram: most-followed beauty brands 2022
  • Premium Statistic Most-viewed beauty brands on Instagram 2023
  • Premium Statistic Most-viewed beauty retailers on Instagram 2023
  • Premium Statistic Instagram Media Impact Value of fashion, lifestyle, and beauty brands worldwide 2023
  • Premium Statistic Number of FLB media placements on Instagram worldwide 2023, by subsector
  • Premium Statistic FLB brands on Instagram: influencer vs. owned media posts worldwide 2023
  • Premium Statistic Leading fashion, lifestyle, and beauty brands on Instagram 2023, by MIV
  • Premium Statistic Leading voices on Instagram for FLB retail worldwide 2023, by MIV
  • Premium Statistic Instagram: leading U.S. beauty influencers 2023, by engagement rate
  • Premium Statistic FLB Instagram Media Impact Value worldwide 2023, by region
  • Premium Statistic Leading voices on Instagram for beauty worldwide 2023, by MIV
  • Premium Statistic Instagram fashion, lifestyle, and beauty MIV worldwide 2023, by media type

Branded beauty on TikTok

5
  • Premium Statistic Leading celebrity beauty brands worldwide 2022, by number of TikTok hashtag views
  • Premium Statistic Number of followers of leading cosmetics brands on social media Q1 2025
  • Premium Statistic Number of followers of leading skincare brands on TikTok 2023
  • Basic Statistic Number of hashtag views of leading skincare brands on TikTok 2023
  • Premium Statistic Number of hashtag views of leading cosmetics brands on TikTok 2023

Consumer perspective

7
  • Basic Statistic Most trusted beauty and personal care brands among U.S. Gen Z 2023
  • Premium Statistic Most chosen health & beauty brands worldwide 2024, by consumer reach points
  • Premium Statistic Consumer attitudes towards beauty brands 2023, by generation
  • Premium Statistic Buyers who learned of/bought a new product from an influencer 2022, by generation
  • Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
  • Premium Statistic Instagram: emotions prevailing in posts relating to beauty brands 2023
  • Premium Statistic Leading factors that make a beauty product sustainable worldwide 2023
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