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Disney Advertising

Statistics report on the Disney advertising business

This report has been compiled to provide statistical information about the advertising business of The Walt Disney Company, including data on TV advertising as well digital advertising sales.

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Table of contents

Overview

6
  • Premium Statistic Largest media companies worldwide 2024
  • Basic Statistic Walt Disney revenue 2006-2025
  • Premium Statistic Revenue of Walt Disney's entertainment business 2008-2025
  • Premium Statistic Walt Disney Company ad revenue 2022-2025
  • Premium Statistic Walt Disney Company ad revenue share 2022-2025
  • Premium Statistic Walt Disney Company ad revenue FY 2025, by segment

Segments

6
  • Premium Statistic AVOD and TV advertising revenue in the U.S. 2017-2027
  • Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
  • Premium Statistic Walt Disney Company linear networks ad revenue 2023-2025
  • Premium Statistic CTV ad spend in the U.S. 2025-2029
  • Premium Statistic Walt Disney Company's DTC ad revenue 2023-2025
  • Premium Statistic Number of brands using Disney Advertising clean room 2023

Competitors

6
  • Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
  • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2023
  • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2026
  • Premium Statistic Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025
  • Premium Statistic CTV ad spend share in the U.S. 2025, by company
  • Premium Statistic Ranking of video streaming service in the U.S. 2022-2023, by CTV time share

Audience & consumption

9
  • Premium Statistic Expected change in media usage among U.S. consumers 2023
  • Premium Statistic Number of subscribers to Disney-owned TV channels 2025
  • Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
  • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2025
  • Premium Statistic Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
  • Premium Statistic Share of video streaming users monthly in the U.S. 2022, by platform
  • Basic Statistic ESPN+ subscriber numbers in the U.S. Q1 2019-Q3 2025
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform
  • Premium Statistic Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
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