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Automobile advertising in the United States

Statistics report on advertising in the U.S. automobile industry

A compilation of the latest data on automobile advertising in the United States, including industry overview, benchmarks, sectors, largest advertisers, and consumer insights.

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Table of contents

Overview

7
  • Premium Statistic U.S. motor vehicle and parts advanced retail trade revenue 2000-2024
  • Premium Statistic U.S.: Annual car sales 1951-2024
  • Premium Statistic Passenger car manufacturers ad spend in the U.S. 2023, by medium
  • Premium Statistic U.S.: best-selling car brands 2025
  • Premium Statistic Local advertising spending of the automotive industry in the U.S. 2023-2024
  • Premium Statistic Most valuable automotive brands worldwide by brand value 2025
  • Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry

Media & platforms

12
  • Premium Statistic Categories with the highest television ad spend in the U.S. 2023, by spending
  • Premium Statistic Categories with the highest internet ad spend in the U.S. 2023, by spending
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2024
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2025, by OOH ad spending
  • Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
  • Premium Statistic Leading radio advertiser industries in the U.S. 2023, by radio ad spending
  • Premium Statistic Categories with the highest newspaper ad spend in the U.S. 2023, by spending
  • Premium Statistic Categories with the highest magazine ad spend in the U.S. 2023, by spending
  • Premium Statistic Categories with the highest cinema ad spend in the U.S. 2023, by spending
  • Premium Statistic Podcast ad revenue in the U.S. 2023, by industry category
  • Premium Statistic Local advertising spending in the U.S. in 2024, by category
  • Premium Statistic Change in local ad revenue U.S. 2024, by vertical

Sectors

4
  • Premium Statistic Auto & light truck dealerships ad spend in the U.S. 2023, by medium
  • Premium Statistic Light-truck and van manufactures ad spend in the U.S. 2023, by medium
  • Premium Statistic Car dealers' advertising spending in the U.S. 2015-2023
  • Premium Statistic Car dealers' advertising spending in the U.S. 2023, by medium

Largest advertisers

8
  • Premium Statistic Leading automotive repair and maintenance advertisers in the U.S. 2023, by ad spend
  • Premium Statistic Leading car rental and leasing advertisers in the U.S. 2023, by ad spend
  • Premium Statistic Toyota Motor Sales USA ad spend in the U.S. 2023, by medium
  • Premium Statistic Chevrolet Motor Division ad spend in the U.S. 2023, by medium
  • Premium Statistic Nissan North America ad spend in the U.S. 2023, by medium
  • Premium Statistic American Honda Motor Company ad spend in the U.S. 2023, by medium
  • Premium Statistic Ford Motor Company ad spend in the U.S. 2023, by medium
  • Premium Statistic Advertising spending of car manufacturers worldwide 2025

Consumer insights

5
  • Premium Forecast Car ownership by make / brand in the U.S. 2025
  • Premium Statistic Car brand perception survey in the United States 2024
  • Premium Forecast Willingness to change car make in the U.S. 2025
  • Premium Forecast Purchase criteria for cars in the U.S. 2025
  • Premium Statistic U.S.: leading factors for consumers when choosing their next vehicle's brand 2024
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