ÌÇÐÄÆƽâ°æ

Facebook advertising and marketing

Statistics report on Facebook advertising and marketing

A compilation of the latest data on Facebook advertising and marketing worldwide, including marketing usage, metrics, engagement rates, and brands. It also features statistics about the consumers' perspective.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

7
  • Premium Forecast Social media advertising spending worldwide 2017-2031
  • Premium Statistic Market share of Big Tech in ad spend worldwide 2014-2023
  • Premium Statistic Social media ads CTR worldwide 2023-2024
  • Basic Statistic Meta: annual revenue 2009-2025, by segment
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Basic Statistic Meta annual ad spend 2014-2025
  • Basic Statistic Meta: annual marketing expenditure worldwide 2010-2025

Marketing usage

5
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026

Metrics and engagement rates

9
  • Premium Statistic Average CPC rates for Facebook ads in selected countries 2024
  • Premium Statistic CPM rates for Facebook ads worldwide 2024, by country
  • Premium Statistic Facebook weekly brand posts 2023-2024
  • Basic Statistic Average weekly Facebook brand posts 2024, by vertical
  • Premium Statistic Facebook brand post engagement 2024, by vertical
  • Premium Statistic Facebook: engagement rate change 2024-2025
  • Premium Statistic Most used Facebook ad campaign objectives worldwide 2024
  • Premium Statistic Most used Facebook ad campaigns' budgets 2024, by objective
  • Premium Statistic Most effective Facebook ad campaign types 2024, by share of impressions

Branding

4
  • Premium Statistic Brand value of the most valuable brands worldwide 2025
  • Basic Statistic Most valuable media brands 2024
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Premium Statistic Facebook: brand value 2020-2025

Audiences

7
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Basic Statistic Countries with the most Facebook users 2025
  • Basic Statistic Facebook: countries with the highest Facebook reach 2025
  • Premium Statistic Facebook: distribution of global audiences 2025, by age and gender
  • Basic Statistic Total global visitor traffic to Facebook.com 2024
  • Basic Statistic U.S. adults who have a favorable opinion of Mark Zuckerberg 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch