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Holiday season advertising in the U.S.

Statistics report on holiday season advertising in the United States

This report presents insights and statistics on holiday season advertising in the United States. It provides an overview of the sector before diving into key figures on advertising during the Halloween, Thanksgiving, and Christmas seasons.

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Table of contents

Overview

5
  • Premium Statistic Holiday retail sales in the United States 2000-2025
  • Basic Statistic Quarterly online advertising spending in the U.S. 2007-2025
  • Basic Statistic Digital retail media ad spending in the U.S. 2024-2029
  • Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
  • Premium Statistic Most popular national and religious holidays in the United States 2025

Market insights and leaders

4
  • Premium Statistic Expected changes in holiday ad spending among marketers in the U.S. 2023
  • Premium Statistic Share of SMBs concerned with holiday season marketing plan U.S. 2024, by industry
  • Premium Statistic Share of SMBs investing more in holiday season advertising U.S. 2024
  • Premium Statistic Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023

Halloween

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  • Basic Statistic Annual Halloween expenditure in the United States 2005-2025
  • Premium Statistic Expected change in Halloween spending among U.S. consumers 2024
  • Premium Statistic Stores in which U.S. consumers planned to make their Halloween purchases 2024
  • Premium Statistic Where consumers start looking for Halloween inspiration in the U.S. 2024
  • Basic Statistic Leading reasons to shop for Halloween before October in the U.S. 2024

Thanksgiving

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  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2022-Nov 2023
  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2023, by category
  • Premium Statistic U.S. online retailers plans to compete with Amazon for the holidays in 2024
  • Premium Statistic Favorite kinds of deals during Black Friday in the United States 2025

Christmas

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  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2024
  • Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2025
  • Premium Statistic What influences purchase decisions when holiday shopping in the U.S. 2023, by gender
  • Premium Statistic Most popular aspects of holiday advertising and marketing in the U.S. 2023

Consumer insights

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  • Basic Statistic Opinions on when it is still too early to show holiday items in the U.S. 2023
  • Premium Statistic Expected social media usage for holiday shopping in the U.S. in 2024, by generation
  • Premium Statistic Expected smartphone usage for holiday shopping in the U.S. in 2024, by generation
  • Premium Statistic Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
  • Premium Statistic Ways consumers will use AI tools for holiday shopping in the U.S. 2025
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