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Advertising and marketing to children in the U.S.

Statistics report on advertising and marketing to children in the United States

The latest statistical data about advertising and marketing toward children and teenagers in the United States, including an overview of the industry and its leading brands. The study details minors' ad consumption and media usage.

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Table of contents

Overview

4
  • Premium Statistic Ad revenues in the U.S. 2025-2029, by medium
  • Premium Statistic Baby and kids industry's advertising spending in the U.S. 2022-2023
  • Premium Statistic Share of the baby and kids industry's ad spending in the U.S. 2022-2023, by medium
  • Premium Statistic Leading merchandise licensors worldwide 2024, by retail sales

Top brands

8
  • Premium Statistic Favorite entertainment brands among girls aged 3-6 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among girls aged 7-9 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among girls aged 10-14 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 3-6 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 7-9 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among boys aged 10-14 in the U.S. 2023
  • Premium Statistic Clothing market: Top brands amongst U.S. teens 2025
  • Premium Statistic Top footwear brands amongst U.S. teens as of spring 2025

Advertising consumption

7
  • Premium Statistic Leading media where children saw advertising in the U.S. 2026, by gender
  • Premium Statistic Ad media with the highest purchase intent influence among children in the U.S. 2026
  • Premium Statistic Ad recall among parents watching content with their children in the U.S. 2024
  • Premium Statistic Leading media where teenagers saw advertising in the U.S. 2026
  • Premium Statistic Media where teenagers saw the best advertising in the U.S. 2026
  • Premium Statistic Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2026
  • Premium Statistic Media where parents saw an ad for the last purchase for teenagers in the U.S. 2026

Media usage

9
  • Premium Statistic Frequency of internet usage by U.S. teens 2015-2025
  • Basic Statistic Share of U.S. teenagers with smartphone access 2023, by age
  • Basic Statistic Share of U.S. teenagers with smartphone access 2023, by gender
  • Premium Statistic Leading media for content consumption among children in the U.S. 2026
  • Premium Statistic Media reach among teens in the U.S. 2023
  • Premium Statistic Leading communication apps used by children in the U.S. 2023
  • Premium Statistic Leading social media apps used by children in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023
  • Premium Statistic Leading gaming apps used by children in the U.S. 2025, by daily time spent
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