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In-app advertising and marketing worldwide

Statistics report on in-app advertising and marketing

This report has been compiled to provide statistical information about in-app advertising and marketing worldwide. It presents a general overview of the market, as well as information on the three app categories with highest advertising revenues. ÌÇÐÄÆƽâ°æ into consumer perception of in-app ads round the report up.

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Table of contents

Overview

10
  • Premium Forecast Mobile app revenue worldwide 2017-2029, by segment
  • Premium Statistic Most downloaded mobile apps worldwide 2026
  • Basic Statistic Global app market value 2022, by monetization
  • Premium Forecast Global app market revenues 2020-2029, by type
  • Premium Forecast In-app advertising spending worldwide 2018-2028
  • Premium Forecast In-app advertising spending worldwide 2023, by industry
  • Premium Forecast In-app advertising spending growth worldwide 2019-2028
  • Premium Forecast Largest in-app advertising markets worldwide 2022
  • Premium Statistic Global in-app ad revenue 2022, by format & OS
  • Premium Statistic Global in-app ad impressions 2022, by format & OS

Social networks

8
  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Forecast Social media ad spending worldwide growth 2019-2028, by device
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Monthly time spent on leading social media apps worldwide 2022
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
  • Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026

In-game

9
  • Premium Statistic In-game ad spend worldwide 2021-2030
  • Premium Statistic Mobile in-game ad spend worldwide 2021-2030
  • Premium Forecast Distribution of in-game advertising revenues worldwide 2023, by region
  • Premium Forecast Top in-game advertising markets worldwide 2017-2027, by ad revenues
  • Premium Forecast Leading mobile game genres downloads worldwide 2025
  • Premium Statistic Most downloaded gaming apps worldwide Q1 2026
  • Premium Statistic Leading mobile gaming and apps monetization methods worldwide 2021
  • Premium Statistic Optimal video ad length in mobile gaming apps 2021, by genre
  • Premium Statistic Number of in-game advertising patents worldwide 2021, by company

Retail media

7
  • Premium Statistic Digital retail media ad spend worldwide 2018-2028
  • Premium Statistic Revenue of retail media platforms worldwide 2024
  • Premium Statistic Most used shopping apps worldwide 2021, by active users
  • Premium Statistic Most downloaded C2C shopping apps worldwide 2026
  • Premium Statistic Most downloaded food delivery apps worldwide 2026
  • Premium Statistic Number of downloads of selected quick commerce apps 2024
  • Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022

Consumer insights

8
  • Premium Statistic Most popular in-app advertising types worldwide 2022
  • Premium Statistic In-app advertising formats considered the most acceptable worldwide 2021
  • Premium Statistic In-app ad formats global consumers are more likely to interact with 2021
  • Premium Statistic EMEA users actions prompted by in-app ads Q2 2022, by app category
  • Premium Statistic In-app advertising effectiveness worldwide 2023
  • Premium Statistic In-app advertising formats considered least acceptable worldwide 2021
  • Premium Statistic Frequency of skipping in-app video ads worldwide 2023
  • Premium Statistic Top consumer loyalty drives worldwide 2024
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