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Digital display advertising in the United States

Statistics report on digital display advertising in the United States

This report has been compiled to provide statistical information about digital display advertising in the United States. After a general market overview, it show data on display advertising on desktop and mobile devices, as well as on industries with highest digital display ad investments. Additionally, insights into the perception of display advertising by marketers and by consumers are provided.

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Table of contents

Overview

7
  • Premium Statistic Digital advertising spending in the U.S. 2021-2029
  • Basic Statistic Distribution of digital ad spending 2025, by format
  • Premium Statistic Display ad spend in the U.S. 2020-2024
  • Premium Statistic Digital display ad spend growth in the U.S. 2020-2024
  • Premium Statistic Largest internet display advertisers in the U.S. 2022
  • Premium Statistic Display advertising worldwide 2022, by design type
  • Premium Statistic Static display advertising worldwide 2022, by size

Devices

8
  • Premium Forecast Digital Market Outlook: banner advertising spending in the U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: banner ad spending change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: banner ad spend per internet user U.S. 2019-2028, by device
  • Premium Statistic In-app banner ads eCPM for Android in the U.S. 2023
  • Premium Statistic In-app banner ads eCPM for iOS in the U.S. 2023
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
  • Premium Forecast Mobile ad spend in the U.S. 2017-2029, by format
  • Premium Statistic Time spent with mobile ads worldwide 2022, by ad format

Largest industries

5
  • Premium Statistic Telecommunications' display ad spend in the U.S. 2019-2021
  • Premium Statistic Finance's display ad spend in the U.S. 2019-2021
  • Premium Statistic Retail's display ad spend in the U.S. 2019-2021
  • Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
  • Premium Statistic Business services' display ad spend in the U.S. 2019-2021

Marketer insights

7
  • Premium Statistic Share of digital in media budgets in the U.S. 2026, by format
  • Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
  • Premium Statistic Leading media types to achieve advertiser goals in the U.S. 2021
  • Premium Statistic Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
  • Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
  • Premium Statistic Digital display advertising challenges in the U.S. 2023
  • Premium Statistic Digital media with highest brand safety risk in the U.S. 2024

Consumer insights

5
  • Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
  • Premium Statistic Most influential ad channels for Gen Z in the U.S. 2021
  • Premium Statistic Most helpful ad formats for purchasing decisions in the U.S. 2021
  • Premium Statistic Influencer ad formats referred by U.S. social media users 2021
  • Premium Statistic Most effective influencer content types in the U.S. 2021

Trends

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  • Premium Statistic Types of retail media network (RMN) ad tactics used in the U.S. 2022
  • Premium Statistic Ad types used in retail Amazon advertising in the U.S. 2022
  • Premium Statistic Amazon sponsored display CPC in the U.S. 2020-2022
  • Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2022-2026
  • Premium Statistic Programmatic display ad spending in the U.S. 2018-2026
  • Premium Statistic Programmatic display ad spend growth in the U.S. 2022-2025
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2025
  • Premium Statistic Connected TV programmatic ad spend growth in the U.S. 2019-2022
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