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Free ad-supported streaming TV advertising in the United States

Statistics report on FAST advertising in the United States

This report has been compiled to provide statistical information about free ad-supported streaming TV advertising in the United States, featuring data on ad spending, market leaders, and consumer attitudes.

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Table of contents

Overview

4
  • Basic Statistic FAST penetration rate worldwide 2023-2024, by region
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Free ad-supported streaming TV (FAST) number of users in the United States 2017-2030
  • Premium Statistic Free ad-supported streaming TV (FAST) revenue in the United States 2017-2030

Advertising spending

4
  • Premium Statistic Ad revenues of FAST services worldwide 2022-2029
  • Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
  • Premium Statistic Ad revenue of the FAST market in the U.S. 2019-2025
  • Premium Statistic Ad revenues of FAST services worldwide 2028, by country

Market leaders

5
  • Premium Statistic Number of MAU of FAST-focused platforms worldwide 2022-2027
  • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2023
  • Premium Statistic Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027
  • Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
  • Premium Statistic Leading genres on FAST services in the U.S. & Canada Q4 2025, by ad impressions share

Consumer insights

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  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Basic Statistic Preference of using ad-supported vs. ad-free video services in the U.S. 2024
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
  • Premium Statistic Share of FAST users in the U.S. 2021-2024
  • Basic Statistic Excellent value association with video platform types in the U.S. 2024
  • Premium Statistic Best value video streaming platforms in the U.S. 2025
  • Premium Statistic Top ad preferences of video streaming users in the U.S. 2024
  • Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
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