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Influencer marketing in Thailand

Statistics report on influencer marketing in Thailand

This statistics report provides information on influencer marketing in Thailand. It gives an overview of the Thai influencer market, leading influencers, industry-preferred platforms, further insights on selected platforms, including Instagram, TikTok, YouTube, and Facebook, and consumer perspectives.

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Table of contents

Overview

6
  • Premium Forecast Number of social media users in Thailand 2000-2040
  • Premium Statistic Share of people who followed social media influencers Thailand 2023
  • Premium Statistic Most commonly used platforms by influencers Thailand 2022
  • Premium Statistic Leading social media platforms for influencer marketing campaigns Thailand 2022
  • Premium Statistic Major brands taking advantage of influencer marketing Thailand 2022, by type
  • Premium Statistic Popular influencers in Thailand 2023, by follower count

Leading influencers

4
  • Premium Statistic Popular food influencers in Thailand 2024, by follower count
  • Premium Statistic Popular travel influencers in Thailand 2024, by follower count
  • Premium Statistic Popular beauty influencers Thailand 2024, by follower count
  • Premium Statistic Popular TikTok influencers in Thailand 2024, by follower count

Industry-preferred platforms

4
  • Premium Statistic Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
  • Premium Statistic Influencer marketing by fashion and beauty brands Thailand 2022, by platform
  • Premium Statistic Influencer marketing campaigns by gadget brands Thailand 2022, by platform
  • Premium Statistic Influencer marketing campaigns by automotive brands Thailand 2022, by platform

Instagram

5
  • Premium Statistic Influencer count on Instagram Thailand 2022, by tier
  • Premium Forecast Number of Instagram users in Thailand 2017-2030
  • Premium Statistic Instagram influencers engagement rates Thailand 2023, by follower count
  • Premium Statistic Share of Instagram influencer audiences Thailand 2023, by age group
  • Premium Statistic Top product categories among Instagram influencers Thailand 2023, by number of post

TikTok

4
  • Premium Statistic Influencer count on TikTok Thailand 2023, by follower count
  • Premium Statistic Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
  • Premium Statistic TikTok influencers engagement rates Thailand 2023, by follower count
  • Premium Statistic Share of TikTok influencer audiences Thailand 2023, by age group

YouTube

4
  • Premium Statistic Influencer count on YouTube Thailand 2023, by follower count
  • Premium Forecast Number of YouTube users in Thailand 2017-2030
  • Premium Statistic YouTube influencers engagement rates Thailand 2023, by follower count
  • Premium Statistic Share of YouTube influencer audiences Thailand 2023, by age group

Facebook

4
  • Premium Statistic Influencer count on Facebook Thailand 2023, by follower count
  • Premium Forecast Number of Facebook users in Thailand 2017-2030
  • Premium Statistic Facebook influencers engagement rates Thailand 2023, by follower count
  • Premium Statistic Share of Facebook influencer audiences Thailand 2023, by age group

Consumer perspectives

6
  • Premium Statistic Impact of social media influencers on purchasing Thailand 2023
  • Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
  • Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
  • Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
  • Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
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