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WhatsApp marketing in Brazil

Statistics report on WhatsApp marketing in Brazil

A compilation of the latest data on marketing through WhatsApp in Brazil. The report provides an overview of the mobile messaging app's presence worldwide and in Latin America before detailing the marketers' perspective in the Brazilian market. It profiles Brazil's WhatsApp audience and how the app users perceive advertising and brand communication through Whatsapp.

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Table of contents

Overview

9
  • Premium Statistic Marketers raising budgets for selected ad channels by more than half worldwide 2025
  • Premium Forecast Instant messaging users in selected countries worldwide 2024
  • Premium Statistic WhatsApp usage in selected markets Q2 2025
  • Premium Statistic WhatsApp user engagement in selected markets 2020-2024
  • Premium Statistic Countries with most WhatsApp Business app downloads 2026
  • Premium Statistic Countries with the highest lifetime WhatsApp Business in-app revenue 2025
  • Premium Statistic WhatsApp downloads in Latin American countries Q3 2023
  • Premium Statistic WhatsApp reach in selected Latin American countries 2025
  • Premium Statistic WhatsApp preference among internet users in selected Latin American countries Q2 2025

Marketers' perspective

7
  • Premium Statistic Channels most used for generating sales opportunities for marketers in Brazil 2024
  • Premium Statistic Most used channels among marketers in Brazil 2025
  • Premium Statistic Leading channels for contacting leads according to sales professionals in Brazil 2024
  • Premium Statistic Frequency with which sales professionals used WhatsApp for follow-ups in Brazil 2024
  • Premium Statistic Companies' active vs. responsive WhatsApp communication with clients in Brazil 2025
  • Premium Statistic Sales professionals' ways to manage data collected via WhatsApp in Brazil 2025
  • Premium Statistic Most effective channels for internal communications in Brazil 2026

Audience

8
  • Premium Statistic Brazil: leading internet activities 2024
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used messenger by brand in Brazil 2025
  • Premium Statistic Brazil: usage of selected mobile messaging apps 2018-2025
  • Premium Forecast Number of WhatsApp users in Brazil 2017-2030
  • Premium Statistic Brazil: WhatsApp users 2024, by generation
  • Premium Statistic Brazil: WhatsApp users 2024, by gender
  • Premium Statistic Brazil: WhatsApp users 2024, by education level

Consumers' perspective

9
  • Premium Statistic Share of WhatsApp users communicating with brands through the app in Brazil 2025
  • Premium Statistic Reasons for WhatsApp users to communicate with brands through the app in Brazil 2024
  • Premium Statistic Share of WhatsApp users messaged by companies they had never contacted in Brazil 2024
  • Premium Statistic WhatsApp users' reactions to messages from unknown companies in Brazil 2024
  • Premium Statistic Percentage of WhatsApp users accepting ads through the app in Brazil 2023-2024
  • Premium Statistic WhatsApp users' attitudes toward brand communications through the app in Brazil 2025
  • Premium Statistic Leading social networks for shopping in Brazil 2023
  • Premium Statistic Percentage of WhatsApp users who bought a product through the app in Brazil 2025
  • Premium Statistic Percentage of WhatsApp users who bought a service through the app in Brazil 2025
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