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Artificial intelligence (AI) in marketing in the United Kingdom

Statistics report on artificial intelligence (AI) in marketing in the United Kingdom (UK)

This report has been compiled to provide statistical information about the use of artificial intelligence in marketing in the United Kingdom.

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Table of contents

Overview

7
  • Premium Forecast Generative AI market size in the United Kingdom 2019-2032
  • Premium Forecast Generative AI market growth in the United Kingdom 2020-2032
  • Premium Statistic Number of AI companies in major economies worldwide 2023
  • Premium Statistic Number of AI companies in the UK 2023, by sector
  • Premium Statistic Number of AI hubs in the UK 2023, by type
  • Premium Statistic Number of AI investors in the UK 2023, by type
  • Premium Statistic Machine learning companies in the UK 2023, by subindustry

Take-up & application

9
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Use of AI in marketing in the UK 2023
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023
  • Premium Statistic Use of AI in audience targeting in Europe 2023
  • Premium Statistic Applications of AI in small business marketing in the UK 2025
  • Premium Statistic Use of AI in administrative and data analysis tasks in the USA and UK 2023
  • Premium Statistic Objectives of AI deployment in marketing in the UK 2023
  • Premium Statistic Data on marketing experimentation in the UK 2024
  • Premium Statistic AI share of marketing budgets in the UK 2023

Marketer insights

8
  • Premium Statistic Understanding of gen AI among advertising professionals in Europe 2024
  • Premium Statistic Role of AI in digital marketing in the UK 2023
  • Premium Statistic MarTech areas prioritised for investments the UK 2023
  • Premium Statistic Benefits of AI in digital advertising in UK 2023
  • Premium Statistic Challenges of implementing AI in digital advertising in the UK 2023
  • Premium Statistic Share of marketers who view AI as a business opportunity in the UK 2024
  • Premium Statistic AI potential to remodel digital ad industry according to professionals globally 2023
  • Premium Statistic AI risk level for brand safety according to ad professionals worldwide 2023

Consumer insights

9
  • Premium Statistic Personal benefit expected from AI use in Great Britain 2024
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by gender
  • Premium Statistic Attitudes towards AI-driven marketing campaigns in the UK 2023, by age
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by gender
  • Premium Statistic Attitudes towards AI-generated content in marketing in the UK 2023, by age
  • Premium Statistic Recognition of AI use in Great Britain 2024
  • Premium Statistic Paths to increase the use of generative AI in select countries worldwide in 2023
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