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Public relations worldwide

Statistics report on the global PR industry

The report compiles the latest data on the global public relations (PR) industry. It provides an overview of the segment before delving into the PR revenues of two of the leading media holdings in the sector: WPP and Omnicom. The study features research figures on the attitudes of PR professionals and firms toward their market worldwide, including the usage of artificial intelligence (AI). It also contains a final chapter on media trust and PRs' relationship with journalists and the news industry.

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Table of contents

Overview

5
  • Premium Statistic PR industry's size worldwide 2023-2024
  • Premium Statistic Top holding groups & independent networks worldwide in 2022, by PR operations revenue
  • Premium Statistic Leading public relations (PR) agencies worldwide 2024, by fee income
  • Premium Statistic Edelman's fee income 2009-2023
  • Premium Statistic Fastest-growing public relations (PR) agencies worldwide 2024

Media holdings

6
  • Premium Statistic Omnicom Group Inc.'s public relations (PR) revenue 2018-2024
  • Premium Statistic Organic growth of Omnicom's public relations (PR) revenue worldwide 2019-2024
  • Premium Statistic Omnicom's PR revenue as a share of its total revenue worldwide 2018-2024
  • Premium Statistic WPP plc's public relations (PR) revenue worldwide 2018-2024
  • Premium Statistic Change in WPP plc's public relations (PR) revenue worldwide 2019-2024
  • Premium Statistic WPP's PR revenue as a share of its total revenue worldwide 2018-2024

Doing business

6
  • Premium Statistic Annual business perspectives among public relations (PR) firms worldwide 2025
  • Premium Statistic Leading services with growth opportunities according to PR firms worldwide 2025
  • Premium Statistic Leading industries with growth opportunities according to PR firms worldwide 2025
  • Premium Statistic Leading areas in which public relations (PR) firms expected to invest worldwide 2025
  • Premium Statistic Top challenges to the public relations industry according to PR firms worldwide 2025
  • Premium Statistic Biggest opportunities for public relations (PR) firms worldwide 2025

Artificial intelligence (AI) in PR

5
  • Premium Statistic Leading ways PRs used generative AI in their workflow worldwide 2025
  • Premium Statistic Plans to explore generative AI in the workflow among PRs worldwide 2023-2025
  • Premium Statistic Leading parts of the PR workflow for which AI saved the most time worldwide 2025
  • Premium Statistic Top risks genAI posed according to PRs using AI worldwide 2025
  • Premium Statistic Percentage of PR agencies disclosing AI use to their clients worldwide 2025

Media trust

5
  • Premium Statistic Trust in media worldwide 2018-2024
  • Premium Statistic Most trusted sources of general news and information worldwide 2011-2024
  • Premium Statistic Trust in media worldwide 2021-2024, by country
  • Premium Statistic Most credible sources according to journalists worldwide 2024
  • Basic Statistic Trustworthiness of news media worldwide 2026
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