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Influencer marketing in Sweden

Statistics report on influencers and influencer marketing in Sweden

This report contains a range of selected facts and statistics about influencers and influencer marketing in Sweden. It provides an overview of the market as well as insights into Swedish influencers and their audience, as well as into social media platforms preferred for this type of marketing.

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Table of contents

Market overview

8
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
  • Premium Statistic Global online content creators 2021, by number of followers
  • Premium Statistic Marketing channels used at Swedish companies 2023
  • Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
  • Premium Statistic Influencer marketing expenditure growth in Sweden 2017-2022
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Online companies stance on influencer collaborations in Sweden 2023

Platforms

8
  • Premium Forecast Number of social media users in Sweden 2000-2040
  • Premium Forecast Most used social media platforms by type in Sweden 2023
  • Premium Forecast Social network usage by brand in Sweden 2025
  • Premium Forecast Number of Facebook users in Sweden 2017-2030
  • Premium Forecast Number of Instagram users in Sweden 2017-2030
  • Premium Forecast Number of Snapchat users in Sweden 2017-2030
  • Premium Forecast Number of YouTube users in Sweden 2017-2030
  • Premium Statistic Sweden TikTok weekly users 2024, by generation

Influencer insights

7
  • Premium Forecast Influencer / content creators followed by type in Sweden in 2023
  • Premium Statistic Leading YouTube channels in Sweden 2025, by number of subscribers
  • Basic Statistic Ranking of the most popular blogs in Sweden 2023
  • Premium Statistic Most popular podcasts in Sweden as of December 2025, by listens
  • Premium Statistic Price per post of Instagram influencers in Sweden 2022, by followers
  • Premium Statistic Price per video of YouTube influencers in Sweden 2022, by followers
  • Premium Statistic Price per post of TikTok influencers in Sweden 2022, by followers

Audience insights

9
  • Premium Forecast Digital advertising touchpoints in Sweden 2025
  • Premium Forecast Attitudes towards online advertising in Sweden 2025
  • Premium Forecast Most common social media activities in Sweden 2025
  • Premium Forecast Most talked about products/topics online in Sweden 2025
  • Premium Statistic Share of consumers who follow influencers in Sweden 2022
  • Premium Statistic Share of consumers who follow influencers in Sweden 2022, by age
  • Premium Statistic Share of children who follow influencers in Sweden 2021-2022
  • Premium Statistic Online advertising practices experienced by Swedish consumers 2022
  • Premium Statistic Social commerce purchase drivers in the Nordic countries 2022
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