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Digital Audio Advertising includes all ad spending generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Today, digital audio advertising across the globe has grown tremendously thanks to the explosion of streaming services like Spotify, YouTube Music, Apple Music, Amazon Music, and Tencent Entertainment Music. These services use location-based targeting, device targeting, programmatic advertising, and demographic targeting, among others, to reach their selected audience accurately and personalize their campaigns in real time for better optimization.

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average ad spending per user

• Deep dives

Market overview

• Advertising spending forecast in billion US$ and growth rate by region
• Mobile and desktop distribution forecast in billion US$ by region
• Average ad spending per user forecast in US$ by region
• Forecasted users in millions by region

• Advertising spending forecast in billion US$ and growth rate
• Average ad spending per user forecast in US$