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CTV advertising worldwide

Statistics report on connected TV advertising worldwide

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Table of contents

Overview

4
  • Premium Forecast Revenue of the televisions industry worldwide 2018-2030
  • Premium Forecast Number of TV viewers worldwide 2017-2030
  • Premium Forecast Revenue in the TV & Video Advertising market Worldwide 2020-2030
  • Premium Statistic Shipments of smart home devices worldwide 2018-2028, by category

Advertising spending

5
  • Premium Forecast Digital advertising spending worldwide 2018-2030, by format
  • Premium Statistic Net expected change in selected ad media spend in 2026 for marketers worldwide 2025
  • Premium Statistic CTV advertising revenue worldwide 2020-2026
  • Premium Statistic Expected budget increase in CTV ad spend worldwide 2022-2023
  • Premium Statistic Open programmatic CTV ad spend worldwide 2023-2025

Marketer usage

6
  • Premium Statistic Leading marketing concerns worldwide 2025
  • Premium Statistic Media with too much advertising according to marketers worldwide 2023
  • Premium Statistic Marketers raising budgets for selected ad channels by more than half worldwide 2025
  • Premium Statistic Effectiveness of digital ad formats worldwide 2023
  • Premium Statistic Share of global advertising budget being transferred to CTV 2022, by region
  • Premium Statistic Businesses running direct response (DR) campaigns on CTV worldwide 2022

Consumer insights

4
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
  • Basic Statistic Weekly time spent with online video worldwide 2018-2023
  • Premium Statistic Viewer completion rates of CTV worldwide 2022, by ad length
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country

Ad fraud

4
  • Premium Statistic CTV ad fraud in worldwide 2024, by country
  • Premium Statistic CTV ad fraud worldwide Q2 2024, by device
  • Premium Statistic CTV ad fraud worldwide 2020-2024
  • Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide 2024
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