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Digital advertising in UAE

Statistics report on digital advertising in the United Arab Emirates (UAE)

This report presents figures about the digital advertising in the UAE. It provides an overview on internet usage and key advertising figures in the country. Moreover, it gives information on social media advertising.

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Table of contents

Regional overview

6
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Statistic Annual change in advertising spending worldwide 2025-2026, by region
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Basic Statistic Growth of advertising spending in MENA 2010-2024, by medium
  • Premium Forecast Revenue in the advertising market in the United Arab Emirates 2017-2031
  • Premium Statistic Share of digital in global ad spend 2024, by region

Internet usage UAE

5
  • Premium Forecast Number of internet users in the United Arab Emirates 2000-2050
  • Premium Forecast Internet usage penetration rate in the United Arab Emirates 2000-2050
  • Premium Forecast Mobile internet usage penetration rate in the United Arab Emirates 2010-2050
  • Premium Forecast Attitudes towards the internet in the UAE 2024
  • Premium Statistic Mobile's share of web traffic UAE 2014-2024

Key indicators

5
  • Premium Forecast Digital advertising touchpoints in the UAE 2024
  • Premium Forecast Digital video purchases in the UAE 2024
  • Premium Forecast Digital audio purchases in the UAE 2024
  • Premium Forecast Attitudes towards online advertising in the UAE 2024
  • Premium Statistic Number of digital ad channels used by online retailers worldwide 2022-23, by country

Social media advertising

5
  • Premium Forecast Social media advertising spending in the United Arab Emirates 2017-2031
  • Premium Forecast Social network usage by brand in the UAE 2024
  • Premium Statistic Share of web traffic referrals from social media UAE 2024
  • Premium Statistic Use of social media for brand research UAE 2024
  • Premium Forecast Social media advertising spending growth in the United Arab Emirates 2018-2031
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