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TV advertising in Germany

Statistics report on TV advertising in Germany

This report has been compiled to provide statistical information about TV advertising in Germany. It provides an overview of the market and its various segments. Additionally, data on market leaders and selected consumer insights is presented. Both the private and the public TV sector are considered.

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Table of contents

Market overview

5
  • Premium Statistic Ad spending in Germany 2014-2025
  • Premium Statistic Distribution of ad spending in Germany 2024-2025, by medium
  • Premium Statistic TV advertising revenues in Germany 2020-2029
  • Premium Statistic TV ad revenue growth in Germany 2020-2028
  • Premium Statistic Traditional TV ad reach in Germany 2017-2030

Market leaders

6
  • Premium Statistic TV ad revenue in Germany 2024, by marketer
  • Premium Statistic Leading TV advertisers in Germany 2023
  • Premium Statistic TV ad spend in Germany 2025, by industry
  • Premium Statistic TV ad spend growth in Germany 2024, by industry
  • Premium Statistic Largest TV advertisers in Germany 2025
  • Premium Statistic Companies with most free TV spots aired in Germany 2023

Segments

5
  • Premium Statistic TV ad revenue in Germany 2026, by platform
  • Premium Statistic Linear TV ad revenue in Germany 2017-2029
  • Premium Statistic Online TV ad revenue in Germany 2019-2028
  • Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2024
  • Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2024

Consumer insights

7
  • Basic Statistic Daily time spent watching television in Germany 1997-2024
  • Basic Statistic Television consumption in Germany in 2023, by age group
  • Basic Statistic Market share of selected TV stations in Germany 2024
  • Premium Statistic Main channels of new brand discovery in Germany Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in Germany 2025
  • Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2024
  • Premium Statistic Ad channels grabbing consumer attention in Germany 2022-2024
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