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Advertising in MENA

Statistics report on advertising in the Middle East and North Africa (MENA)

This report presents figures about the in the Middle East and North Africa (MENA). It provides an overview on the key figures in the region. It provides information on traditional and digital advertising, in addition to consumer perspectives.

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Table of contents

Overview

7
  • Premium Statistic Advertising spending worldwide 2025, by region
  • Premium Statistic Annual change in advertising spending worldwide 2025-2026, by region
  • Premium Statistic Mobile app ad budgets growth worldwide 2025
  • Premium Statistic MENA advertising spending 2005-2024
  • Premium Statistic Growth in total advertisement expenditure in MENA 2010-2024
  • Basic Statistic Growth of advertising spending in MENA 2010-2024, by medium
  • Premium Statistic Market value of advertising MENA 2022-2027, by segment

Traditional advertising

4
  • Premium Statistic Outdoor advertisement expenditure in MENA 2010-2024
  • Premium Statistic Newspaper ad expenditure in MENA 2010-2024
  • Premium Statistic Radio advertisement expenditure in MENA 2010-2024
  • Premium Statistic Magazine ad expenditure in MENA 2010-2024

Digital advertising

5
  • Premium Statistic Internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic GoogleAds CPC in MENA 2024, by country
  • Premium Statistic Value of digital ad spending in MENA 2023, by format
  • Premium Statistic Middle East & North Africa: digital ad spend growth 2021-2023
  • Premium Statistic Digital ad spend in the Middle East & North Africa 2021-2024

Consumer perspectives

4
  • Premium Statistic Respondents' brand discovery and interaction in Ramadan MENA 2025, by source
  • Premium Statistic Respondents' feelings toward Ramadan advertisements MENA 2025
  • Premium Statistic Leading sources of brand information during Ramadan in Saudi Arabia 2026
  • Premium Statistic Respondents' brand discovery and interaction in Ramadan UAE 2024, by source
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