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Advertising in Chile

Statistics report on advertising in Chile

A compilation of the latest data on the advertising industry in Chile. The report provides an overview of the Latin American and Chilean ad markets before delving into details of traditional and digital media subsegments in the South American country. It also contains statistics on brands and advertiser categories, as well as social media marketing, with a focus on TikTok in Chile.

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Table of contents

Overview

8
  • Premium Statistic Share of Latin America & the Caribbean in total ad spend worldwide 2014-2024
  • Premium Statistic Advertising spending in Latin America & the Caribbean 2014-2024
  • Premium Statistic Annual change in advertising spending in Latin America 2022-2026
  • Premium Statistic Change in advertising spending in Latin America 2025, by type
  • Premium Statistic Change in ad spending in selected countries in Latin America 2025
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2030
  • Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2025, by format

Chilean overview

6
  • Premium Statistic Advertising spending in Chile 2014-2024
  • Premium Statistic Change in advertising spending in Chile 2015-2024
  • Premium Statistic Distribution of advertising spending in Chile 2024, by medium
  • Premium Statistic Advertising spending in Chile 2024, by medium
  • Premium Statistic Change in advertising spending in Chile 2024, by medium
  • Premium Statistic Most creative advertising agencies based on award wins in Chile 2023

Traditional advertising

8
  • Premium Statistic TV advertising spend in Chile 2019-2024, by type
  • Premium Statistic TV advertising spending as a share of total ad expenditure in Chile 2019-2024
  • Premium Statistic OOH advertising spending in Chile 2019-2024
  • Premium Statistic Radio advertising spending in Chile 2019-2024
  • Premium Statistic Newspaper advertising spending in Chile 2019-2024
  • Premium Statistic Cinema advertising spending in Chile 2019-2024
  • Premium Statistic Magazine advertising spending in Chile 2019-2024
  • Premium Forecast Non-digital advertising touchpoints in Chile 2024

Digital advertising

9
  • Premium Statistic Digital advertising spending in Chile 2014-2024
  • Premium Statistic Digital's share in advertising spending in Chile 2014-2024
  • Premium Statistic Change in digital advertising spending in Chile 2019-2024
  • Premium Statistic Distribution of digital advertising spending in Chile 2024, by format
  • Premium Statistic Programmatic ad spend as a share of total digital ad expenditure in Chile 2018-2024
  • Premium Statistic Distribution of programmatic advertising spending in Chile 2024, by format
  • Premium Statistic Estimated mobile internet advertising spending in Chile in January 2023-2025
  • Premium Forecast Attitudes towards online advertising in Chile 2024
  • Premium Forecast Digital advertising touchpoints in Chile 2024

Brands and advertiser categories

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  • Premium Statistic Most reputable companies in Chile 2025
  • Premium Statistic Leading brands advertising on traditional media in Chile 2024, by share of new ads
  • Premium Statistic Entertainment brands with highest awareness among girls aged 10-14 in Chile 2023
  • Premium Statistic Favorite entertainment brands among girls aged 10-14 in Chile 2023
  • Premium Statistic Entertainment brands with highest awareness among boys aged 10-14 in Chile 2023
  • Premium Statistic Favorite entertainment brands among boys aged 10-14 in Chile 2023
  • Premium Statistic Top Cyber Monday advertisers in Chile 2024, by estimated digital ad spending
  • Premium Statistic Leading advertisers during CyberDay in Chile 2024, by estimated digital ad spending

Spotlight: Tiktok and Instagram

5
  • Premium Statistic Chile: TikTok app downloads as of Q3 2024
  • Premium Forecast Number of Instagram users in Chile 2017-2030
  • Premium Statistic Top platforms for brand search among Instagram and TikTok users in Chile 2023
  • Premium Statistic Percentage of users seeing branded content on TikTok in Chile 2023
  • Premium Statistic Share of users enjoying seeing branded content on TikTok in Chile 2023
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