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Metaverse advertising and marketing in the U.S.

Statistics report on metaverse advertising and marketing in the United States

This report compiles the latest data on metaverse advertising and marketing in the United States. It provides an overview of the sector before diving into key figures on advertising and marketing usage. It also presents data on metaverse influencers, as well as consumer insights.

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Table of contents

Overview

5
  • Premium Statistic Metaverse market size worldwide 2022-2032
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
  • Premium Statistic Ad spending plans among market agencies worldwide 2026
  • Premium Forecast Ad spending of the metaverse advertising industry in the United States 2022-2030
  • Premium Forecast Metaverse ad spending change in the United States 2023-2030

Advertising and marketing usage

5
  • Premium Statistic Share of marketer budgets devoted to metaverse advertising in the U.S. 2023
  • Premium Statistic Top plans to reach and retain target audience according to marketers in the U.S. 2022
  • Premium Statistic Top metaverse experiences B2C marketers were likely to create in the U.S. 2022
  • Premium Statistic Top metaverse providers preferred by marketers in the U.S. 2022
  • Premium Statistic Top generations targeted by metaverse strategy of B2C marketers in the U.S. 2022

Marketer insights

5
  • Basic Statistic Metaverse activity interest according to companies worldwide 2022
  • Basic Statistic Metaverse doubt according to companies worldwide 2022
  • Premium Statistic Top challenges the metaverse can help solve according to marketers in the U.S. 2022
  • Premium Statistic Top projections on metaverse in five years according to marketers in the U.S. 2022
  • Premium Statistic Marketers thinking metaverse will positively impact marketing in the U.S. 2022

Metaverse influencers

5
  • Premium Statistic Share of marketers who would work with a metaverse influencer in the U.S. 2022
  • Premium Statistic Marketers who would disclose that metaverse influencers are not real people U.S. 2022
  • Premium Statistic Preferred payment method for influencers operating in the metaverse in the U.S. 2021
  • Basic Statistic Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
  • Basic Statistic Reasons for following virtual influencers in the U.S. 2022

Consumer insights

7
  • Premium Statistic Global interest in metaverse experiences 2022, by generation
  • Basic Statistic UK and U.S. metaverse usage reasons 2022
  • Premium Statistic Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
  • Premium Statistic Share of gamers feeling comfortable with metaverse advertising in the U.S. 2022
  • Premium Statistic Top ways consumers expect brands to advertise in the metaverse in the U.S. 2022
  • Premium Statistic Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
  • Premium Statistic Sectors marketers think consumers would engage in metaverse U.S. 2022
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